He hasn’t been with us for over a decade, but Frank Sinatra left behind his legendary music and a timeless set of oh-so-smooth rules to live by.  The icon had many mantras, and a handful of them are most apropos for those of us who make marketing our profession.  Yep, you read that right:  Ol’ Blue Eyes can teach us a lot about image management, audience engagement and brand longevity.  Before you dismiss the idea, remember that Sinatra’s success spanned 60 years, despite ever-changing cultural trends and musical tastes, so he must have done something right.  Here are five great lessons. (more…)

For this week’s SM 10X30 Q&A, I’ll answer questions about using LinkedIn for business. With all the attention Facebook has been getting for overtaking Yahoo!’s No. 2 position as most popular website in the US and Twitter’s announcement of 50 million tweets a day, LinkedIn is still one of the most relevant social media networking sites around.

As a reminder, all questions are welcome, whether you are new to social media or someone who is already very familiar. I love to help and chat about social media.  Join other social media gurus, ninjas, experts professionals on the Social Media Corner group. (more…)