Love him or hate him, adore him or detest him, one thing is clear: Justin Bieber has reach. In a recent press release, Justin Bieber and PhoneGuard introduced PhoneGuard 360, a new mobile phone app suite that eliminates the dangers of texting while driving. The reaction to that news, and what happened on the day of the announcement, was quite remarkable.
Using Sysomos, our social media monitoring and analytics platform, we found several interesting notes that show how much of an impact social media – and relevant content — has today. Let’s review the sequence of events: (more…)