This is Part 2 of a two-part Q&A with communications consultant Shonali Burke, ABC, principal of Shonali Burke Consulting and adjunct faculty member at Johns Hopkins University. In Part 1, Shonali talked about about social media and its effect on public relations. In this article, Shonali discusses integrated communications and describes the “hub-and-spoke” approach — both of which she discussed during a recent webinar, “How to Supercharge Your PR Program,” sponsored by Marketwire and HubSpot. (more…)

Award-winning communications consultant Shonali Burke, ABC, principal of Shonali Burke Consulting and adjunct faculty member at Johns Hopkins University, delivered a webinar on designing a social media-optimized PR program. This presentation was part of an ongoing six-part series sponsored by Marketwire and HubSpot titled “How to Supercharge Your PR Program.” (more…)