Media Relations Minute: How are traditional media companies appealing to your basic senses to drive sales – and remain relevant?
Thursday, May 5th, 2011
At the recent Ink+Beyond 2011 conference, the Canadian Newspaper Association’s annual convention in Vancouver, Geoff Tan, SVP of Business Development at Singapore Press Holdings (SPH), delivered a presentation that surprised the crowd of 200 media execs, based on what he and his team have been able to accomplish. (more…)
