At the last “At Breakfast With” panel discussion, a series that the Los Angeles Area Chapter of the Public Relations Society of America (PRSA) hosts every so often, the focus was online news media and how to get editors’ attention. Panelists included:

• Steven Rosenberg, Online Editor, Los Angeles Daily News
• Christine Miceli, Executive Producer/Online Editor, KTLA.com
• Alysia Gray Painter, Editor, NBCLosAngeles.com
• James Macpherson, Editor, PasadenaNow.com

Three of these four online news organizations were born from traditional media, if that’s any indication of where these online offshoots currently stand in the whole scheme of things. Not so different from slightly rebellious teen-agers, continually developing a mind of their own but still living under their parents’ roof. (more…)