By Adam Lovinus

Editors and journalists are bombarded by hundreds of press releases each day, each one drafted with the same goal in mind — placement in a news story somewhere. So what makes a press release successful? Is there a formula for writing a press release that grabs newsmakers’ attention so that your company’s news winds up in a publication or on a broadcast? Well, no, of course there isn’t. But there are several things you can do to entice the media to make your news their news. (more…)

Marketwire recently hosted a webinar called, Stop calling journalists, get them to call you! 10 PR Musts for Business Owners. Lisa Elia, the founder and CEO of Lisa Elia Public Relations took an hour of her time to share her tips about how to lay the proper groundwork so journalists and bloggers are motivated to call publicists for interviews.

Enjoy!

2012-06-28 12.04 Stop calling journalists. Get them to call you! 10 PR musts for business owners. from Marketwire on Vimeo.