Posts Tagged ‘heartbeat’
It’s just hours to go before the beginning of the Games of the XXX (30th) Olympiad and buzz is building around director Danny Boyle’s opening ceremony. It’s estimated that up to one billion people will watch as Boyle’s “Isle of Wonder” takes the stage in a celebration of “rural Britain” (according to the Telegraph). (more…)
The biggest amateur sporting event in the world is here! We can’t really called it by name thanks to the branding rules set out by the International Olympic Committee but you know what we’re talking about. We wanted to participate in our small way so the marketing team at Marketwire built this really cool dashboard so you can keep track of the buzz surrounding the Games.
We’re not keeping track of medals, what we’re doing is using Marketwire’s social media monitoring platforms, MAP and Heartbeat, to find out the true stories behind the games – what’s happening, what are the hot topics, who’s saying what? Where is it being said? What country is chatting the most? That means the data is aggregated from global social media discussions.
We’re going to get really granular in the next two weeks. Feel free to suggest topics and use the information.
We continue to be amazed at the variety of creative ways our clients use Sysomos Heartbeat and MAP (Media Analysis Platform) to monitor, analyze and engage in the social sphere. Although the basics are the same, the applications are as wide-ranging as each client’s business objectives. There’s no doubt that social media monitoring is today’s must-have for every type of organization, whether B2B, B2C, non-profit, government, media outlet or agency. The possibilities are endless.
What do an iconic American consumer brand, a Swiss digital communications agency and the 2011 Canadian federal election all have in common? Each tells its own success story with social media. Specifically, each is a case study about using the intelligence and insight gleaned from social media monitoring for brand and reputation management, crisis communications and message control, and cross-channel promotion. (more…)