By Mark Evans

Is Google+ worth your time?

It’s a question many brands and individuals have probably been asking since the service was launched in July, 2011 after more than a year of work behind the scenes.

On the surface, it seems that Google+ has been a huge success with more than 100 million “active” investors among the 400 million people who have signed up for the service, which lets people share information and communicate with friends and business colleagues.

Even so, there seems to be ambivalence about Google+, which Google describes as a  “social layer” that sits on top of its other services – as opposed to a social network. (more…)