“Early to bed, early to rise, makes a man [OR woman] healthy, wealthy and wise.”

We’re all pretty familiar with this seemingly antiquated proverb.  But old Ben Franklin’s adage rings truer than ever within the realm of morning news broadcasts, as more and more stations are beginning their shows at 4:30 or even 4:00 am.

According to a recent article in The New York Times, Nielsen ratings report that more and more Americans have their TV sets on during the wee hours, and news programs are going after those viewers, especially the 30-somethings, who represent lucrative ad dollars. (more…)