Connecting your product or service with seasonal, lifestyle and special interest stories can make your news and business flourish. A feature press release does just that yet is often overlooked as a marketing tactic. This type of content is what media outlets need to fill occasional holes and create interesting, thought-provoking articles that consumers like to read. Feature releases cater to certain lifestyles or provide benefit to those with special interests. With a longer shelf-life (sometimes called “evergreen”), feature releases can be recycled and can thrive in markets outside your industry, allowing your news to reach new audiences and consumers.

Let’s entertain this idea further… (more…)