How to expand your press release coverage to global markets
Monday, April 18th, 2011
Anyone who has recently traveled internationally will no doubt have noticed a well-placed McDonald’s restaurant, no matter the country. Iconic US brands are expanding rapidly around the world, some experiencing more success abroad than at home. To ensure the success of these expansion efforts, US-based marketing and PR teams need to work with their local counterparts as much as possible to tap into their expertise, knowledge and familiarity with that particular environment.
