For media professionals, communication is what it’s all about — clear, concise and sometimes clever messaging is essential. But, if you’ve ever flipped through a technical journal on immunological bioinformatics or a dissertation on electrophoretic systems (both of which are actual disciplines), you probably didn’t understand, much less were able to pronounce, many words even though these documents are (seemingly) written in English. That’s because they were written for an audience that has the vocabulary to understand those concepts. They’re “all Greek” to people within the general population. (more…)

From the Editor’s Desk is a monthly series that highlights editorial tips, best practices and other useful tidbits of information, written by a member of Marketwire’s own editorial team.

As a member of Marketwire’s Editorial team, I read our clients’ press releases before they are distributed and have noticed that some of the most common mistakes have to do with times and dates.

Here are a few “time-sensitive” mishaps to avoid when writing your own press releases: (more…)