Best practices for public companies: Using social media for disclosure
Tuesday, July 26th, 2011
The social media landscape has become more vibrant than ever before as an increasing number of companies are using these channels to their advantage for building online credibility. Considered to be a social media leader among public companies, NovaGold Resources Inc. has used social media tools to spread its corporate brand and expand stakeholder reach, as described at a recent seminar — Social Media: Best Practices for Canadian Public Companies – that was put on by Fasken Martineau DuMoulin LLP, a leading international business law and litigation firm. (more…)

A rash of incidents in recent financial quarters has seen public companies (including Disney, Microsoft and others) prematurely disclosing their earnings information — from news posting early to their website, to lags between the time of distribution and posting, to files containing material information made available online ahead of time. With the rising importance of investor relations websites as recognized communications channels, it’s only getting worse. In addition to individual snoopers, news agencies and market intelligence firms now have automated crawlers that scour corporate IR sites during earnings season, looking for news ahead of an official announcement or posting. 




