Posts Tagged ‘digital trends’

Media Relations Minute: How are traditional media companies appealing to your basic senses to drive sales – and remain relevant?

Thursday, May 5th, 2011

At the recent Ink+Beyond 2011 conference, the Canadian Newspaper Association’s annual convention in Vancouver, Geoff Tan, SVP of Business Development at Singapore Press Holdings (SPH), delivered a presentation that surprised the crowd of 200 media execs, based on what he and his team have been able to accomplish. (more…)

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Media Relations Minute: 6 media trends for 2011 (and what you can do to keep up)

Wednesday, December 22nd, 2010

Some may think that 2010 was the Year of the iPad.  Others might say the year belonged to “Glee” or the “Old Spice guy.” But what happens when 2011 rolls around? What trends do you think will shape the media and how should you react to them? (more…)

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Marketwire & PRSA webinar on “The Shift of Advertising and the Creative Renaissance”

Wednesday, September 30th, 2009

Together with PRSA, Marketwire hosted “The Shift of Advertising and the Creative Renaissance: Leverage Digital Trends to Reach Your Audiences” on Tuesday, September 29, 2009. The hour-long webinar was presented by Rebecca Lieb, vice president of North American operations for eConsultancy and former journalist. (more…)

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