In the wake of the recent earthquake and tsunami in Japan, its people, landscape and communities have been devastated beyond recognition. Many companies have also been severely affected, according to Bloomberg Businessweek. With this tragedy at the forefront of people’s minds, companies around the world are revisiting their own crisis plan and how it would be executed if the time comes. Communication is an extremely important aspect of any crisis plan, particularly with the advent of social media as a vehicle to deliver real-time messages.  And, today, more and more companies are utilizing social media to address crises, both large and small. (more…)