If you’ve never written a press release, much less read one, you might not know what a boilerplate is. So let’s take a look at the history, form and function of the boilerplate.
A Little History
In the mid-1800s, “boilerplates” were steel plates used to make steam boilers for ships. Fifty years later, the newspaper industry adopted the word, and its connotation of sturdiness and reusability, to refer to “a unit of writing that can be used over and over without change.”*
The Modern-day Boilerplate
Today, a boilerplate, in reference to news releases, is the last section of the release where you include general company information. This chunk of text is usually reused for each news release and across other marketing channels so that messaging is consistent despite the type of communication that is being distributed. (more…)