Last month, Charlene Li, acclaimed co-author Groundswell and founder of Altimeter Group, hosted a webinar for the members of the Society for New Communications Research (SNCR), discussing the concept of “open leadership,” which is also the topic of her new book, Open Leadership: How Social Technology Can Transform How You Lead.

What is open leadership?

Charlene describes open leadership as a way for leaders of corporations and organizations to harness the power of social technologies by becoming more “open” — transparent, less controlling, more engaging, authentic — in order to succeed. With the advent of social sites like Facebook, Twitter and LinkedIn, corporate leaders know they must participate in this space, but feel a threatening sense that they are opening a can of worms by giving up control of their tried and true forms of communications. (more…)