Most marketers know that social media must be part of their business strategy.  Unfortunately, they also know that convincing executive teams and getting company-wide buy-in of a social media strategy (and one with an actual budget) is no easy feat.  More and more marketers, however, are finding success by building a case for social media within their organization by putting concrete action plans and real metrics in front of their C-suites, and attributing true ROI to their efforts.  These are the marketing champions who have proven that they can use social media to connect with customers and truly impact their business, brand, and bottom line.  Want to become a champion?  Join us for “Impacting Business with Social Media,” a free webinar hosted by Brian Solis.

(more…)