Marketing and PR professionals continue – in droves – to realize the business value of social media within an organization.  They know it can foster collaboration among internal teams, enable real-time customer service, and create communities of fans and advocates who can help to shape a company’s products, services and brands.  Getting the C-suite to open the company doors to social media, however, can be tricky.  Management often cites concerns over privacy, security, brand erosion, and employee training, and they remain unwilling to invest in or allocate the proper resources (both human and financial) to allow social media to contribute to the company’s success and bottom line. 

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