By Josh Kahn, Senior Editor at the Los Angeles office

Ask anyone what makes for a good press release, and the likely first answer is, “a catchy headline.” After all, an engaging headline is what captures people’s interest and makes them want to read a presser in the first place. Headlines are important. However, a slick headline isn’t the only ingredient needed to create a compelling release. It’s not enough to start strong; a release also has to finish strong. Which is why every release needs a clear, simple and informative boilerplate. (more…)