I have been to a lot…a lot of networking events/workshops in the DC area, but on June 30th I was a part of the most beneficial event yet: Robust, Readable and Riveting: Writing that Compels in the Age of Now! The event featured Ann Wylie, PR and communications maven, and was presented by the DC Metro chapter of the International Association of Business Communicators, with the help of Johns Hopkins University and Marketwire.
This event was a fantastic learning opportunity and gave me a wealth of knowledge to share with my clients with regards to writing effective press releases. Ann split the conversation into two sections: How to Think Like a Reader and Cut Through the Clutter. (more…)