Google launched its Google+ Communities last week creating another way to connect with people who share the same interests.
It’s pretty easy to use. You search for an interest whether it’s skiing or knitting or Star Trek and join the community. Then you interact with like-minded people. If there isn’t a community, you can create one in less than ten minutes.
So you know what to do if you like Star Trek but Google+ Communities is also a great place to grow your brand. You can set up a community based on your products and invite your brand ambassadors to interact with you, your brand and your product. (more…)
MOvember is here: 30 totally inspiring, fantastically fun days to sport a moustache and raise money and awareness for men’s health, specifically prostate cancer. Our own Sheldon Levine (@40deuce) takes a look at who’s saying what about MOvember across the social web and lays down the challenge to take part in this great cause by sporting your own ‘stache or donating to the Marketwire MOvember network.
Marketwire recently hosted a webinar called, Stop calling journalists, get them to call you! 10 PR Musts for Business Owners. Lisa Elia, the founder and CEO of Lisa Elia Public Relations took an hour of her time to share her tips about how to lay the proper groundwork so journalists and bloggers are motivated to call publicists for interviews.
Most of the time we start a Monday with bleary eyes and coffee (it’s not just me?) but this Monday we’re starting the week with the launch of Marketwire Resonate for Small Business.
The insight and intelligence that can be gathered from closely monitoring the activity and conversations across the social web are rapidly becoming “must have’s” for any company or brand. Tech journalist and social strategist Amber Mac sat down with our own Jeff Cann during her Canadian Tech Spotlight series at Toronto’s Dx3 Canada conference to talk about the power of tapping into billions of online conversations, and how companies can monitor and evaluate their brand health, campaign performance and consumer sentiment.
A great team is one with incredible personality, strong spirit and an obvious sense of camaraderie. Meet the Sysomos team; the folks who create, support, sell, market and manage the industry’s best social media monitoring tools. But don’t just take our word for it – watch the video and discover how intelligence, agility and good old-fashioned street-smarts can conquer almost anything. And, like our team in Chicago, it’s proof positive that when your company is supported by great employees, it shows.
“Because of the people.” It’s one of the oldest workplace clichés and invariably, one that is almost always true. People don’t just work at a company — they define it and shape its personality. At Marketwire, one of the things that continues to set us apart year after year is our personality. From our editorial and product teams, to sales and customer service, we enjoy what we do and it shows. Our people are second-to-none, and proof positive that “work” and “play” can co-exist and make for a totally awesome place to be.
Halloween may be over, but the time to change your appearance is about to begin again. November has arrived and to many, this month has taken on the new name of MOvember. MOvember has become a worldwide phenomenon where men donate their faces to grow moustaches in the name of raising money for prostate cancer research. The movement has grown larger and larger every year since its inception and this year will be no different.
When Barack Obama campaigned and won the US presidential election in 2008, one of the driving and deciding factors in his road to the White House was his use of social media. Obama’s campaign is one that has gone down in history for its innovation. He still had to uphold American campaigning traditions – kissing babies, shaking hands, attending rallies, holding fundraising dinners. But he also used social media and web-based technologies to reach a younger, “wired” generation – a strategic approach that John McCain, his Republican opponent, failed to take full advantage of. (more…)
Congratulations! You’ve just created a thought-provoking, awe-inspiring and call-to-action-laden piece of content. ROI and back-pats, here we come. But then you let it sit there. Few people read it, nobody shares it and you’re the only one who tweets it. What happened? By rights, creating content that reaches the audiences we want to reach, grabs their attention and causes them to react in a positive way should be second nature for PR professionals and marketers; it’s what we’ve been trained do. But the demand from news consumers for content that is truly useful, interesting and engaging is so great, and the need for it to be portable and customizable is so ever-present, our jobs are not always so easy. (more…)
Everyone has a great story to tell. Everyone. Icons like Oprah Winfrey have built their careers around telling stories – hers and those of her audience. Companies like Nike – with their legendary “how the Swoosh logo was made” story – have built their brands on it. Products like Old Spice – with its “Man Your Man Could Smell Like” campaign – have reached new fans because of it. Even individuals — like James Frey, the drug addict who authored A Million Little Pieces — have written memoirs and garnered great fame because of them. (more…)
Earlier this year, a group of 60 senior-level investor relations officers (IROs) gathered at IR magazine’s invitation-only West Coast Think Tank in Palo Alto, Calif. to discuss pressing issues and trends affecting their profession. Hot topics included equity research challenges, say-on-pay, trends and pitfalls in disclosure, and working with various stakeholder groups.
The first issue in the discussion on disclosure was “The State of Social Media and IR.” Panelist Darin Wolter, Marketwire’s EVP, global sales, asked a question of the audience: “How many of you represent companies that have a social media policy”? Only a very small number of attendees raised their hands. (more…)
At the recent Ink+Beyond 2011 conference, the Canadian Newspaper Association’s annual convention in Vancouver, Geoff Tan, SVP of Business Development at Singapore Press Holdings (SPH), delivered a presentation that surprised the crowd of 200 media execs, based on what he and his team have been able to accomplish. (more…)
Although YouTube isn’t the only option in video distribution, it’s hard to deny that if YouTube was a search engine, it’d be No. 2 in the world behind Google. A strong argument could be made for producing and optimizing video for SEO results, especially if you think about how much time you devote to content marketing to garner rankings for web pages. Given the amount of competition on the written web, ranking for video in YouTube may be much easier and — as an added bonus — top spots in YouTube often mean an equally attractive position in Google’s universal search results. (more…)
The Radio Television Digital News Association (RTDNA) and the National Association of Broadcasters (NAB) recently put on a combined event in Las Vegas for their annual RTDNA @ NAB 2010 conference. Over the course of four days, Marketwire’s Media Relations team was there in full force, not only to represent the company, but to educate ourselves on the future of broadcast media and to meet members of the press from all over the world. The team also split up to attend a variety of sessions and keynote speeches to keep our collective finger on the pulse of current media trends. Session highlights included: (more…)
On any given day, one needs look no further than Marketwire’s newsroom to see the wide range of content and types of press releases issued by our clients: breaking news, media advisories, product launches, Social Media 2.0, foreign-language news, and much more. And, while there is no “one size fits all” for press releases, our clients are using multimedia content – embedded photos, video and audio – more than ever before. Sharing richer, more colorful stories with the media and consumers, engaging online audiences and taking advantage of universal search are just some of the reasons why. Lest you think that incorporating video into your press releases and having it hosted on Marketwire’s YouTube channel isn’t worth the effort, consider this: In 2009, the top 10 most-viewed videos that were included in our clients’ press releases garnered nearly 300,000 views. (Don’t forget that YouTube as a search engine is second only to Google!) (more…)
After an eventful first day, Day 2 of the Online News Association’s annual conference opened with a bang as CEO/Founder Lisa Stone, BlogHer, talked about the evolution of “the mommy media.” She spoke about the transformation of B2B and B2C marketing through blogging.
Some of the top sessions centered on hot-button topics, such as “Journalism for the Mobile Generation” with panelists like Benjamin Moss, director of mobile products, Associated Press.
Other sessions discussed the ethical considerations the media must take into account when using Facebook, LinkedIn and Twitter, and included tutorials on best practices when using SEO and SEM to reach your audiences. Take a look at J.D Lasica’s (founder, Socialmedia.biz) presentation on social media best practices. (more…)
The fifth annual Online News Association conference is being held this year in San Francisco and includes an amazing line-up of speakers and networking opportunities. At the top of the conference, participants had already learned about Twisten.fm (Pandora’s cousin – a social media site for music), Muckrack (a journalist-only Twitter feed), and caught a quick glimpse of Yahoo!’s new editorial style guide. We collected a ton of marketing shwag and chatted with the editorial director of CNNMoney.com. (more…)
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Google launched its Google+ Communities last week creating another way to connect with people who share the same interests.
MOvember is here: 30 totally inspiring, fantastically fun days to sport a moustache and raise money and awareness for men’s health, specifically prostate cancer. Our own Sheldon Levine (@40deuce) takes a look at who’s saying what about MOvember across the social web and lays down the challenge to take part in this great cause by sporting your own ‘stache or donating to the 
A great team is one with incredible personality, strong spirit and an obvious sense of camaraderie. Meet the Sysomos team; the folks who create, support, sell, market and manage the industry’s best 
“Because of the people.” It’s one of the oldest workplace clichés and invariably, one that is almost always true. People don’t just work at a company — they define it and shape its personality. At Marketwire, one of the things that continues to set us apart year after year is our personality. From our editorial and product teams, to sales and customer service, we enjoy what we do and it shows. Our people are second-to-none, and proof positive that “work” and “play” can co-exist and make for a totally awesome place to be.
Halloween may be over, but the time to change your appearance is about to begin again. November has arrived and to many, this month has taken on the new name of 
When Barack Obama campaigned and won the US presidential election in 2008, one of the driving and deciding factors in his road to the White House was his use of social media. Obama’s campaign is one that has gone down in history for its innovation. He still had to uphold American campaigning traditions – kissing babies, shaking hands, attending rallies, holding fundraising dinners. But he also used social media and web-based technologies to reach a younger, “wired” generation – a strategic approach that John McCain, his Republican opponent, failed to take full advantage of. 
Congratulations! You’ve just created a thought-provoking, awe-inspiring and call-to-action-laden piece of content. ROI and back-pats, here we come. But then you let it sit there. Few people read it, nobody shares it and you’re the only one who tweets it. What happened? By rights, creating content that reaches the audiences we want to reach, grabs their attention and causes them to react in a positive way should be second nature for PR professionals and marketers; it’s what we’ve been trained do. But the demand from news consumers for content that is truly useful, interesting and engaging is so great, and the need for it to be portable and customizable is so ever-present, our jobs are not always so easy. 
Everyone has a great story to tell. Everyone. Icons like Oprah Winfrey have built their careers around telling stories – hers and those of her audience. Companies like Nike – with their legendary “how the Swoosh logo was made” story – have built their brands on it. Products like Old Spice – with its “Man Your Man Could Smell Like” campaign – have reached new fans because of it. Even individuals — like James Frey, the drug addict who authored A Million Little Pieces — have written memoirs and garnered great fame because of them. 
Earlier this year, a group of 60 senior-level investor relations officers (IROs) gathered at IR magazine’s invitation-only 
At the recent
The Radio Television Digital News Association (RTDNA) and the National Association of Broadcasters (NAB) recently put on a combined event in Las Vegas for their annual 
