A couple of weeks ago at SXSWi, one of the more interesting sessions I attended was called “Social Capital: The Billion Dollar Future.” Social capital refers to a person’s or brand’s collective online presence and what it means to the people around them. The session was paneled by Bill Parkes (nFusion), Michael Spataro (Visible Technologies), Zach Hofer-Shall (Forrester Research) and Richard Margetic (Dell). (more…)
Archive for the ‘Events’ Category
PR News recently hosted the PR Measurement Conference at the National Press Club in Washington, DC, and welcomed more than 250 PR, marketing and communication professionals for a day of strategizing, learning, and networking. With speakers such as Katie Paine (@kdpaine) and Tim Marklein (@tmarklein), the attendees were in for a treat and a vast wealth of knowledge on exactly what it means to have “influence.” (more…)
London recently played host to PR professionals from across the US and Europe during “PR Measurement Metrics – From Concept to Implementation Reality,” a follow-up event that expanded upon the principles of PR measurement created in Barcelona earlier this year. Hosted by four key industry bodies, The International Association for Measurement and Evaluation of Communication (AMEC), The Public Relations Society of America (PRSA), The Public Relations Consultants Association (PRCA) and the Chartered Institute of Public Relations (CIPR), this event brought together many of the industry’s best and brightest to share best practice and discuss the power of effective PR programme measurement.
I had high expectations for my first visit to BlogWorld Expo, and the show didn’t disappoint – it was an incredible experience. If you’re like me, you like to plan your days at a conference as meticulously as possible, e.g., meet up with colleagues in the morning, spend a few minutes at the (Marketwire) booth, ten minutes touring the exhibit hall, head to the first session five minutes early to get a good seat, etc. I’ll tell you this; nothing went as planned because of all the people I met during the conference.
I will be including full recaps of each session that I attended during the conference on my blog at marketingshindig.com, and the recap below covers some key takeaways from my experience at BlogWorld. (more…)
Marketers, PR & IR Professionals, Social Media Managers… at our core, we are all communicators and relationship builders. Today, more than ever before, we benefit from having a variety of means with which to engage our target audiences. That said, multi-channel, multi-party conversations bring to the table as many great opportunities as they do risks. And as if that’s not enough to juggle, our universe functions at warp speed, and often, just when we think we’ve mastered one aspect of what we do, the game changes, and we better change — not just to keep up with the game, but to stay one step ahead.
The question for all of us is: “How”? (more…)
Our own CEO, Michael Nowlan, took part in a radio interview last week with long-time Marketwire partner and national broadcast personality Allyn Mark of WVSN Industry Visions. The pair chatted about Marketwire’s people, the company’s evolution into much more than just a press release distribution company, and what the recent acquisition of Sysomos means to our clients; today and in the not-too-distant future. [Hint: Our News Dashboard reports and solutions for stakeholder engagement will get better and better -- stay tuned!]
The last Asian American Journalists Association (AAJA) conference that I went to was the one in San Francisco in the early ’00s, when the dot-com bubble had just burst and I was still a graduate student in Boston. Back then, online journalism was just starting to take shape and the roots of social media (i.e., Facebook) were being developed in a Harvard dorm room, minutes from where I lived. Little did I know…
Fast-forward to August 2010 to the most recent AAJA conference, “Back to the Future,” held in Los Angeles. Technology was a major theme throughout the conference. About half of the 35 workshops involved some sort of technological angle while the other half broadened the mind or provided career guidance. Workshop topics included: The Present & Future of Online Journalism, Media-centric Design and Building Your Brand, which included Marketwire’s Director, Content & Audience Development Jonathan Evans among the panelists. (more…)
At the recent Asian American Journalists Association conference held in Los Angeles, I mixed and mingled with member of the media at the Marketwire booth. Not to toot our own horn, but it was an exhibit-hall-hotspot, and on more than one occasion I heard, “This is the booth I was telling you about!”
So, what are some of the secrets behind trade show success? How can you ensure rush-hour traffic throughout the day? What do visitors want to talk about? Personally, I can only speak to media-based conferences, so I consulted the article Tips for a Successful Trade Show, written by trade show expert Janice Byer, and came up with this terrific list: (more…)
ClickZ Connected Marketing Week and the Online Marketing Summit (OMS) have teamed up this year for five full days of marketing education and conversation. On Tuesday, August 10th, OMS presents one full day of social media integration and execution, including a panel I will be co-hosting at 4:15 pm, entitled “Privacy, Trust, Mobile, Social, Local, and Emerging Trends.” (more…)
Last month, Charlene Li, acclaimed co-author Groundswell and founder of Altimeter Group, hosted a webinar for the members of the Society for New Communications Research (SNCR), discussing the concept of “open leadership,” which is also the topic of her new book, Open Leadership: How Social Technology Can Transform How You Lead.
What is open leadership?
Charlene describes open leadership as a way for leaders of corporations and organizations to harness the power of social technologies by becoming more “open” — transparent, less controlling, more engaging, authentic — in order to succeed. With the advent of social sites like Facebook, Twitter and LinkedIn, corporate leaders know they must participate in this space, but feel a threatening sense that they are opening a can of worms by giving up control of their tried and true forms of communications. (more…)
We are living and communicating in a world that is seeing the rapid convergence of traditional and social media. The velocity of this shift has often left communication professionals feeling confused, uncomfortable, and unsure of what to do: scrambling to figure out how social media fits in overall communication strategies, how to utilize it to our advantage, and how to measure its impact. With so much and so fast, there’s a worry, too, of missing something big.
At Marketwire, we’ve been successful as the innovative leader in distributing our customers’ news, and now we are applying that innovative spirit to the social media sector and social media monitoring.
Last month, Editor & Publisher brought together experts from a wide range of new media disciplines to the magazine’s 21st Annual Interactive Media Conference and Tradeshow to educate the audience, analyze trends and debate about what works and what doesn’t. Keynote speakers such as John Paton, CEO of the Journal Register Company, and Josh Cohen, senior business product manager at Google News, offered their insights on the ever-changing landscape of the news industry. (more…)
I’ve never been in a room of more nervous marketers than when I sat down to listen to Mike Grehan of SearchEngineWatch interview Maile Ohye of Google Webmaster Tools at SES Toronto’s day 2 keynote panel. On the heels of several algorithm changes to Google search, many in the crowd needed to hear reassuring words from the world’s most popular search engine for themselves. Thankfully, Maile wasn’t dodging hot topics like Google’s Mayday algorithm update or Google’s Caffeine infrastructure changes, two hot topics at SES Toronto this year that promises to have significant effects on optimizing websites and news articles for search. (more…)
During the recent mesh10 conference in Toronto, I interviewed Jason Fry, former columnist of The Wall Street Journal Online. As a panelist of the session “How Do Platforms Change Content Consumption?” he and three others discussed the onus put on new high-tech devices to save traditional media and convince the public to pay for content. Afterward, we focused on journalism as it stands today. (more…)
I recently presented at the OMS Virtual Summit 2010, an online-only event that included an all-virtual expo hall, keynote theatre and breakout sessions in a variety of marketing disciplines. As a featured presenter, I decided to put on my tech hat and present a webinar and case study on “multivariate testing.” (more…)
A dynamic and passionate group of 300 Hispanic marketing, PR and communications professionals gathered in Dallas for the first annual Hispanic PR and Social Media Conference presented by Hispanic PR Blog, Hispanic Public Relations Association (HPRA) and the Public Relations Society of America (PRSA). Over the course of three days, May 10-12, Marketwire participated as a sponsor of the conference to support multicultural communications and, more specifically, to engage companies and industries in conversations on the Hispanic market. (more…)
Marketwire folks are headed across North America by plane, train and automobile to connect with clients, forge new relationships and take in some great professional development at a bevy of conferences in May and June. From Regina to San Diego, we are anticipating a great conference “season” in 2010, and are looking forward to mixing and mingling – in person and online – with the best and brightest in IR, PR, MarCom and media. Here’s where we’ll be; hope to see you there! (more…)
ClickZ and Online Marketing Summit will be hosting the Online Marketing Virtual Summit, a free online marketing conference and expo May 27. Marketwire is pleased to announce our participation in the virtual exhibit hall. As Marketwire’s online marketing and lead generation manager, I will also host the session, “Multivariate Testing: Becoming a data-driven online marketer.”
In this one-hour session, you will learn:
- The definition of multivariate testing, and how it can benefit your online marketing efforts
- How to challenge conventional wisdom with web analytics and testing
- Effective profiling techniques to develop user personas
- Six important reasons to start testing now
- How technology is making testing “easy peasy”
I’ll share real examples from Marketwire landing-page testing that resulted in remarkable improvements to visitor conversions. Register today for the summit and be sure to visit our virtual booth on May 27th. Look forward to seeing you there.
The Radio Television Digital News Association (RTDNA) and the National Association of Broadcasters (NAB) recently put on a combined event in Las Vegas for their annual RTDNA @ NAB 2010 conference. Over the course of four days, Marketwire’s Media Relations team was there in full force, not only to represent the company, but to educate ourselves on the future of broadcast media and to meet members of the press from all over the world. The team also split up to attend a variety of sessions and keynote speeches to keep our collective finger on the pulse of current media trends. Session highlights included: (more…)
The Canadian Public Relations Society (CPRS) of Toronto and the PR community celebrated last week in recognition of industry excellence at the annual ACE (Achieving Communications Excellence) Awards gala. Argyle Communications took home the prestigious PR Campaign of the Year Award for their campaign, Peanuts in Crisis, and the Best Creative PR Campaign of the Year went to Faye Clack Communications for their campaign, Avocados from Mexico. Again this year, the ACE winners and nominees set the bar exceptionally high for communications practitioners in Toronto, and across the country. Marketwire is proud to continue as Platinum Sponsor of CPRS Toronto, and shared sweet treats, our SM 10X30-branded cookies, with everyone who attended.