This past Sunday while you were curled up on your couch with Twitter in your hand and the Academy Awards on your TV, we were hard at work. We spent all night watching what the world had to say about the Oscars. From the red carpet to the best picture award, we saw it all. And today, we want to show you what we found.
First, we tracked the red carpet ceremony to see which celebrities and fashions were generating the most talk. Three glorious hours of finding out who was wearing what and then judging them. As soon as the red carpet ceremonies ended we took a look at the Twitter conversations that happened around it and put together the following infographic. In those three hours we found 403,862 tweets about the red carpet (this is not including tweets that only mentioned the Oscars and not the red carpet). From those tweets we were able to determine that the public at large thought that Jennifer Lawrence in her Dior Haute Couture and Bradley Cooper in Tom Ford were the best dressed woman and man, respectively, of the night. We also found that viewers at home weren’t huge fans of what Anne Hathaway decided to wear. You’ll also find some social media savvy bands, the top hashtags used around the red carpet and that women out tweeted men 69% to 31% when talking about the red carpet.
But we didn’t stop there.
Our amazing Marketwire Reports team put together a full report around the 6.4 million tweets about the actual Academy Awards show. Inside this report you’ll find an analysis of almost everything that people were talking about during the Oscars. In this report you’ll find what people were talking positively and negatively about around the show. You’ll also find out that the highlight moment of the evening was when Michelle Obama presented the Best Picture award, which generated over 85,000 tweets per second. We’ll show you the talk around the #BestDressed hashtag. As well, we looked at the amount of conversation and sentiment around the Best Picture nominees leading up to Oscar night. Take a flip through the report below to see even more info from social media around the Oscars.
What’s this, you ask? Well, Community Manager Appreciation Day (CMAD) was created back in 2010 by Jeremiah Owyang to celebrate the tireless efforts of community managers around the world. Community managers spend their day acting as a bridge between their company or brand and the world at large. At any given time you can find a community manager acting as the PR, marketing, sales, customer service and voice of a brand all at the same time. Today is the day we give them thanks.
Does your company have a community manager? Have you had a great experience from a brand thanks to their community manager? Today’s their day, so thank them for the wonderful job that they’re doing. Presents aren’t required (although I’m sure they also wouldn’t be turned away), but your thanks and appreciation is welcome.
Now, when I said that presents aren’t required, I meant it, but we have two for all the community managers out there anyways.
First, we have the ebook “A Collection Of Community Management Advice.” We teamed up with TheCommunityManager.com and issued an open survey of seven questions to community managers around the world. We got some great responses and put them together for anyone that’s interested in learning what it takes to be a successful community manager. Inside, you can find advice from community managers from EventBrite, Sony Computer Entertainment America, Syracuse University, Edelman, The Community Roundtable, The U.S. Department of State and more.
Our second present is also packed with useful advice for community managers, but comes in the form of a video. We had a few friends at New Media Expo a few weeks ago answer a couple of community management questions. We asked some social media professionals “What makes a great community manager?” and who some of their favourite community managers were. Check out their answers:
So to all those community managers out there making their companies better 24/7, we say thank you!
MOvember is here: 30 totally inspiring, fantastically fun days to sport a moustache and raise money and awareness for men’s health, specifically prostate cancer. Our own Sheldon Levine (@40deuce) takes a look at who’s saying what about MOvember across the social web and lays down the challenge to take part in this great cause by sporting your own ‘stache or donating to the Marketwire MOvember network.
Wondering what this is? This is a sketch of a panel recently held by Marketwire. Marketwire held the event in Chicago as part of the International Association of Business Communicators (IABC) World Conference on the topic of building businesses with thought leadership. It was presented by Marketwire’s senior vice president Tim Lambertus and consultant and journalist Mark Evans.
The main question was: how do you develop thought leadership, especially in a crowded market? Through creating original, interesting content, of course. Your content, whether it’s articles, infographs or webinars, will help you establish credibility, empower your brands and help you develop relationships.
We could bore you with an itemized list of learnings from the session but the sketch says it all and in a much prettier fashion. The top right corner is very important. So is the left side. Actually, all of it is important so why not print it out and keep it?
You know one of the ways to get your company noticed is to get a mention in the press. You send releases to the media all the time but never get a nibble. Journalists are busy, they get hundreds of releases a day and honestly, a lot of them are ignored. So how do you get exposure for your business?
Learn how to build effective media relationships and improve the return on your PR investment. In other words, stop calling journalists. Get them to call you!
Who: PR expert Lisa Elia, publicist, media trainer, founder and CEO of Lisa Elia Public Relations. Lisa is a 20-year PR veteran and secures placements for her clients with the Oprah Winfrey Show, Time Magazine, CNN, NPR, E! Entertainment and Redbook to name a few outlets.
This new look and brand promise is the first step of our next journey as a company- we refer to this as our “Brand New Day” at Marketwire. Our vision is to inspire and empower the world’s communicators to achieve greatness. We are not just about issuing press releases for our clients nor are we just about social media monitoring and analysis software. We are about powerfully simple communication solutions. We are about technology and great design. We are about our customer service. We are about living up to all that our great brand promises for our clients.
To do this we are launching our new Marketwire Resonate platform in the next few weeks. Our platform will align the business intelligence extracted from the social web with the ability for our audiences to connect with all their audiences.
At Marketwire we have worked hard over the past 29 years to build a reputation for our company, to stand for all the good things we want our clients, prospects, partners and employees to think of when they hear the name “Marketwire.” They know that Marketwire is recognized for the innovative offerings and tremendous client service that we have delivered over the years, but as with all markets, technology is changing how we communicate. The world of social media is transforming the way people access, consume and interact with information and each other.
So today we are introducing our new brand identity. This new identity represents a refreshing of our brand. We want to ensure our brand is identified with social media communications, and speaks to a marketing communications audience as well as our traditional public relations and investor relations customers. Our service is Beyond Words in every respect and we will be working to develop our brand presence that matches our movement beyond traditional communications, beyond just social media communications and is actually recognized as the leading authority in bridging these two worlds of communication.
Most marketers know that social media must be part of their business strategy. Unfortunately, they also know that convincing executive teams and getting company-wide buy-in of a social media strategy (and one with an actual budget) is no easy feat. More and more marketers, however, are finding success by building a case for social media within their organization by putting concrete action plans and real metrics in front of their C-suites, and attributing true ROI to their efforts. These are the marketing champions who have proven that they can use social media to connect with customers and truly impact their business, brand, and bottom line. Want to become a champion? Join us for “Impacting Business with Social Media,” a free webinar hosted by Brian Solis.
Over the past several months, I have attended conferences galore to the point where I have (for better or worse) started to develop an opinion on how they operate and what makes a session worthwhile to attend. Now, for the naïve attendee (that was me just five months ago), many panel titles imply sessions filled with awesome tips, insights and, ultimately, strategy! Unfortunately though, a lot of the time, you just end up getting pitched for some sort of service. (more…)
Adam Bryant, deputy national editor of The New York Times, spoke at the National Investor Relations Institute’s (NIRI) annual conference that took place this past week in Orlando, Florida. He oversees coverage of education issues, military affairs, and law and works with reporters in many of the Times’ domestic bureaus. He also conducts interviews with CEOs and other leaders for Corner Office, a weekly feature he started in 2009 for the Sunday “Business” section and on nytimes.com. (more…)
Over the past few years, working in the UK social media industry, I have attended many conferences and events. Content has varied widely with debatable levels of useful takeaways. Brands like to share their ‘Do’s and Don’ts’ lists based on their experience with delegates desperately trying to find ideas that will work in their own companies. (more…)
Everyone has a great story to tell. Everyone. Icons like Oprah Winfrey have built their careers around telling stories – hers and those of her audience. Companies like Nike – with their legendary “how the Swoosh logo was made” story – have built their brands on it. Products like Old Spice – with its “Man Your Man Could Smell Like” campaign – have reached new fans because of it. Even individuals — like James Frey, the drug addict who authored A Million Little Pieces — have written memoirs and garnered great fame because of them. (more…)
We decided it’s no different than dating. Not speed dating, although it does include some of the same elements like responding in real time and managing short attention spans. But the real, old-fashioned, “getting to know you,” courting kind of dating.
Wow. Sometimes in life, you are privileged to share thoughts with some very forward-thinking souls. Today, I enjoyed tapping into the minds of chief communicators while moderating the International Association of Business Communicators (IABC) 2011 World Conference In-Depth Session highlighting preliminary findings from the IABC Research Foundation and Marketwire Conversations with CEOs’ Study (#id4). Nearly two dozen CEOs – from companies including Playboy Enterprise, Best Buy, and DeBeers – engaged in in-depth interviews discussing the CEO’s role in corporate communication, how it affects financial performance and business success. The final full study, along with podcasts of the individual conversations, will be shared globally in the coming months via IABC and Marketwire. (more…)
I recently had the pleasure of attending #mesh11 in my hometown of Toronto, and I am happy to say it was a great time! The conference was filled with “socialites” and it provided some great take-aways. (more…)
The other week, I had the great pleasure of attending my first ever BlogWorld show in New York. While the event has been a long-running favourite of the social media community, this was the first time they had ever done one on the East Coast. While there were tons of great speakers, presentations and things to learn, I thought it would be fun to share with you three of my favourite take-aways. (more…)
Over the years, we’ve come to affectionately refer to June as “Conference Season,” because we sponsor, attend, speak at, host and exhibit at more events in this one month than any other throughout the year.
Well, it’s that time again, when Marketwire folks ready their best smiles and handshakes, and prepare to meet and greet clients, prospects and peers at conferences and special events across North America. From Saint John to San Francisco, the Marketwire gang sets forth by planes, trains and automobiles to mix, mingle and learn what’s new in the world of public relations, investor relations, social media and marketing. (more…)
Social media and public relations innovator, thinker and lecturer Todd Defren kicked off the Marketwire/HubSpot six-part webinar series, “How to Supercharge Your PR Program with Social Media.” Todd’s session on May 5, “PR: That Was Then, This Is Now,” was filled with tips and insights for PR pros who are serious about making social media part of their overall strategy, and it helped set the stage for the next five sessions of the series. Here are some highlights: (more…)
I recently had the pleasure of attending and speaking at Mediabistro’s Socialize: Monetizing Social Media – EAST conference, held in New York. As part of the Sysomos team, I was there to present some use cases on what social media data can be used for, from a business perspective. Aside from the insight that we brought to the table, I also learned a great deal, particularly with regards to where social media is headed. (more…)
I was interested to see the social media world from a different perspective – across the ocean at Social Media World Forum Europe (SMWF). The surprising thing is, it doesn’t appear to be much different than the social media world in North America and I can probably surmise that it won’t be much different in Australia or Asia either. This global phenomenon, connecting individuals across continents, presents the same challenges and opportunities to companies regardless of geography or language. Packed with panels and presentations, the conference was a source of thought-provoking discussions, many of which strived to answer that one elusive question: (more…)
Throughout my career I’ve attended more tradeshows than I can count: as an attendee, a service provider and a speaker. After my most recent trip to Blogwell in NYC, I was reminded of a few key points to remember when attending a tradeshow. (more…)
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This past Sunday while you were curled up on your couch with Twitter in your hand and the Academy Awards on your TV, we were hard at work. We spent all night watching what the world had to say about the Oscars. From the red carpet to the best picture award, we saw it all. And today, we want to show you what we found.
MOvember is here: 30 totally inspiring, fantastically fun days to sport a moustache and raise money and awareness for men’s health, specifically prostate cancer. Our own Sheldon Levine (@40deuce) takes a look at who’s saying what about MOvember across the social web and lays down the challenge to take part in this great cause by sporting your own ‘stache or donating to the 
Over the past several months, I have attended conferences galore to the point where I have (for better or worse) started to develop an opinion on how they operate and what makes a session worthwhile to attend. Now, for the naïve attendee (that was me just five months ago), many panel titles imply sessions filled with awesome tips, insights and, ultimately, strategy! Unfortunately though, a lot of the time, you just end up getting pitched for some sort of service. 
Adam Bryant, deputy national editor of The New York Times, spoke at the 
Over the past few years, working in the UK social media industry, I have attended many conferences and events. Content has varied widely with debatable levels of useful takeaways. Brands like to share their ‘Do’s and Don’ts’ lists based on their experience with delegates desperately trying to find ideas that will work in their own companies. 
Everyone has a great story to tell. Everyone. Icons like Oprah Winfrey have built their careers around telling stories – hers and those of her audience. Companies like Nike – with their legendary “how the Swoosh logo was made” story – have built their brands on it. Products like Old Spice – with its “Man Your Man Could Smell Like” campaign – have reached new fans because of it. Even individuals — like James Frey, the drug addict who authored A Million Little Pieces — have written memoirs and garnered great fame because of them. 
We decided it’s no different than dating. Not speed dating, although it does include some of the same elements like responding in real time and managing short attention spans. But the real, old-fashioned, “getting to know you,” courting kind of dating.
Wow. Sometimes in life, you are privileged to share thoughts with some very forward-thinking souls. Today, I enjoyed tapping into the minds of chief communicators while moderating the International Association of Business Communicators (IABC) 2011 World Conference In-Depth Session highlighting preliminary findings from the 
I recently had the pleasure of attending 
The other week, I had the great pleasure of attending my first ever 
Over the years, we’ve come to affectionately refer to June as “Conference Season,” because we sponsor, attend, speak at, host and exhibit at more events in this one month than any other throughout the year. 
Social media and public relations innovator, thinker and lecturer 
I recently had the pleasure of attending and speaking at 
I was interested to see the social media world from a different perspective – across the ocean at 
Throughout my career I’ve attended more tradeshows than I can count: as an attendee, a service provider and a speaker. After my most recent trip to 
