What’s this, you ask? Well, Community Manager Appreciation Day (CMAD) was created back in 2010 by Jeremiah Owyang to celebrate the tireless efforts of community managers around the world. Community managers spend their day acting as a bridge between their company or brand and the world at large. At any given time you can find a community manager acting as the PR, marketing, sales, customer service and voice of a brand all at the same time. Today is the day we give them thanks.
Does your company have a community manager? Have you had a great experience from a brand thanks to their community manager? Today’s their day, so thank them for the wonderful job that they’re doing. Presents aren’t required (although I’m sure they also wouldn’t be turned away), but your thanks and appreciation is welcome.
Now, when I said that presents aren’t required, I meant it, but we have two for all the community managers out there anyways.
First, we have the ebook “A Collection Of Community Management Advice.” We teamed up with TheCommunityManager.com and issued an open survey of seven questions to community managers around the world. We got some great responses and put them together for anyone that’s interested in learning what it takes to be a successful community manager. Inside, you can find advice from community managers from EventBrite, Sony Computer Entertainment America, Syracuse University, Edelman, The Community Roundtable, The U.S. Department of State and more.
Our second present is also packed with useful advice for community managers, but comes in the form of a video. We had a few friends at New Media Expo a few weeks ago answer a couple of community management questions. We asked some social media professionals “What makes a great community manager?” and who some of their favourite community managers were. Check out their answers:
So to all those community managers out there making their companies better 24/7, we say thank you!
This week on our Small Business Blog we’ve got tips from marketing and branding experts on how to develop and grow your business.
Angelica Moreno, who has managed the well-known household brands Becel, Hellmann’s and Sensodyne, takes us through the 4Ps of marketing – the first in a series looking at how to correctly market your product.
Marketwire recently hosted a webinar called, Stop calling journalists, get them to call you! 10 PR Musts for Business Owners. Lisa Elia, the founder and CEO of Lisa Elia Public Relations took an hour of her time to share her tips about how to lay the proper groundwork so journalists and bloggers are motivated to call publicists for interviews.
Happy Monday! How do you feel about headlines? It’s not easy to write an eye-catching headline and, let’s face it, you need to catch eyes in order to promote your business or product.
Robert Garrova, one of our Los Angeles editors, shows us how to write a headline that’s fun, eye-catching and, yes, SEO-friendly.
The last part of Mitch Schneider’s series on how to create an effective press release looks at international distribution. Do you know your time differences?
Last week, Mitch Schneider, Senior Account Executive – Agencies, took us through the best time to send a news release. This week, he’s talking about the importance of adding photos and video to your release.
Mitch Schneider, Senior Account Executive – Agencies knows a lot about gaining the media’s attention. It starts with the news release. That’s right, it only starts with the release. There’s so much more that needs to be done before a journalist takes interest. He reveals the tricks in our three-part series.
Gus Fosarolli, Marketwire Ambassador. (Photo courtesy of Gus)
Marketwire recently announced its new Internal Brand Ambassador, Gus Fosarolli. Gus has been with Marketwire for 12 years, starting in the Rapidcast division and moving to the Editorial department.
As Ambassador, Gus will be the man to bring you the behind-the-scenes activities of Marketwire. He’ll introduce you to the people behind Marketwire but before he can do that, we have to introduce him. We asked Gus a few questions about whether he had to complete a quest before he got his new role. Here’s Gus in his own words: (more…)
Aaaaah, the business blog. A welcoming destination where visitors get to glimpse behind the velvet ropes and experience your organization’s unique business personality. Where they’re drawn to captivating content that speaks to them. And where feedback and conversation are encouraged. Do these statements describe your organization’s blog? Or is it a foreboding place that posts business updates and pushes corporate propaganda? If it’s the latter, or if you want to improve the results of a so-so blog, take a few tips from Jeff Ente, publisher of “Who’s Blogging What?” and Mark Evans, award-winning blogger and journalist.
The insight and intelligence that can be gathered from closely monitoring the activity and conversations across the social web are rapidly becoming “must have’s” for any company or brand. Tech journalist and social strategist Amber Mac sat down with our own Jeff Cann during her Canadian Tech Spotlight series at Toronto’s Dx3 Canada conference to talk about the power of tapping into billions of online conversations, and how companies can monitor and evaluate their brand health, campaign performance and consumer sentiment.
Most marketers know that social media must be part of their business strategy. Unfortunately, they also know that convincing executive teams and getting company-wide buy-in of a social media strategy (and one with an actual budget) is no easy feat. More and more marketers, however, are finding success by building a case for social media within their organization by putting concrete action plans and real metrics in front of their C-suites, and attributing true ROI to their efforts. These are the marketing champions who have proven that they can use social media to connect with customers and truly impact their business, brand, and bottom line. Want to become a champion? Join us for “Impacting Business with Social Media,” a free webinar hosted by Brian Solis.
If you had 20-minutes for a conversation with Best Buy CEO Brian Dunn to learn how he uses social media and sets the strategy and morale for 180,000 employees, would you jump on it? How about a chat with Eric Morrison, former CEO of The Canadian Press, to hear his insights on why integrity, honesty and transparency are fundamental to the success of any company (and any company’s communication)? Well, you’re in luck. The International Association of Business Communicators (IABC) Research Foundation and Marketwire have launched a new podcast series — “Conversations with CEOs.”
In case you missed it, yesterday marked episode No. 3 of Marketwire and HubSpot’s free 6-part webinar series, “How to Supercharge Your PR Program with Social Media,” hosted by the always-engaging and thought-provoking Rebecca Lieb, globally recognized expert on digital media and content strategy.
For anyone involved in public relations, marketing or digital communications, “content” has become more than just collateral and web pages; it’s become a strategy in and of itself. But what kind of content should we create, how much and on what channels do we publish it? How can we best ensure it finds and resonates with the audiences that matter to us, and doesn’t just fall flat or get lost in cyberspace? Like any other corporate strategy, content creation requires thoughtful planning and execution. (more…)
When Barack Obama campaigned and won the US presidential election in 2008, one of the driving and deciding factors in his road to the White House was his use of social media. Obama’s campaign is one that has gone down in history for its innovation. He still had to uphold American campaigning traditions – kissing babies, shaking hands, attending rallies, holding fundraising dinners. But he also used social media and web-based technologies to reach a younger, “wired” generation – a strategic approach that John McCain, his Republican opponent, failed to take full advantage of. (more…)
This is Part 2 of a two-part Q&A with communications consultant Shonali Burke, ABC, principal of Shonali Burke Consulting and adjunct faculty member at Johns Hopkins University. In Part 1, Shonali talked about about social media and its effect on public relations. In this article, Shonali discusses integrated communications and describes the “hub-and-spoke” approach — both of which she discussed during a recent webinar, “How to Supercharge Your PR Program,” sponsored by Marketwire and HubSpot. (more…)
Award-winning communications consultant Shonali Burke, ABC, principal of Shonali Burke Consulting and adjunct faculty member at Johns Hopkins University, delivered a webinar on designing a social media-optimized PR program. This presentation was part of an ongoing six-part series sponsored by Marketwire and HubSpot titled “How to Supercharge Your PR Program.” (more…)
More and more social media conversations are taking place in Spanish all around the world. To illustrate this point, Social Media Spanish says that there are 13.5 million US Hispanics on Facebook. Of that amount:
Based in Tempe, Arizona, agencyside provides social media training for ad agencies. Bret Giles, president of the company, shares his insights, thoughts and advice. Marketwire was pleased to partner with agencyside for their annual conference, BOLO 2010, where we met and mingled with some truly fantastic folks in the digital realm. (more…)
As journalists continue to do more in the online space, some may not be aware of certain tactics that apply to how they should write for it. Now, even the media need to know a thing or two about SEO in order to bring more visibility to their work. Yahoo!’s Julie Wildhaber shares her thoughts and insights on how journalists can maximize online tools to stay competitive in a shape-shifting industry. (more…)
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If you had 20-minutes for a conversation with Best Buy CEO Brian Dunn to learn how he uses social media and sets the strategy and morale for 180,000 employees, would you jump on it? How about a chat with Eric Morrison, former CEO of The Canadian Press, to hear his insights on why integrity, honesty and transparency are fundamental to the success of any company (and any company’s communication)? Well, you’re in luck. The International Association of Business Communicators (IABC) Research Foundation and Marketwire have launched a new podcast series — “
In case you missed it, yesterday marked episode No. 3 of Marketwire and HubSpot’s free 6-part webinar series, “
When Barack Obama campaigned and won the US presidential election in 2008, one of the driving and deciding factors in his road to the White House was his use of social media. Obama’s campaign is one that has gone down in history for its innovation. He still had to uphold American campaigning traditions – kissing babies, shaking hands, attending rallies, holding fundraising dinners. But he also used social media and web-based technologies to reach a younger, “wired” generation – a strategic approach that John McCain, his Republican opponent, failed to take full advantage of. 
This is Part 2 of a two-part Q&A with communications consultant 
Award-winning
More and more social media conversations are taking place in Spanish all around the world. To illustrate this point, 
As journalists continue to do more in the online space, some may not be aware of certain tactics that apply to how they should write for it. Now, even the media need to know a thing or two about SEO in order to bring more visibility to their work. Yahoo!’s Julie Wildhaber shares her thoughts and insights on how journalists can maximize online tools to stay competitive in a shape-shifting industry. 
