Archive for the ‘Social Media’ Category
Aaaaah, the business blog. A welcoming destination where visitors get to glimpse behind the velvet ropes and experience your organization’s unique business personality. Where they’re drawn to captivating content that speaks to them. And where feedback and conversation are encouraged. Do these statements describe your organization’s blog? Or is it a foreboding place that posts business updates and pushes corporate propaganda? If it’s the latter, or if you want to improve the results of a so-so blog, take a few tips from Jeff Ente, publisher of “Who’s Blogging What?” and Mark Evans, award-winning blogger and journalist.
The insight and intelligence that can be gathered from closely monitoring the activity and conversations across the social web are rapidly becoming “must have’s” for any company or brand. Tech journalist and social strategist Amber Mac sat down with our own Jeff Cann during her Canadian Tech Spotlight series at Toronto’s Dx3 Canada conference to talk about the power of tapping into billions of online conversations, and how companies can monitor and evaluate their brand health, campaign performance and consumer sentiment.
We continue to be amazed at the variety of creative ways our clients use Sysomos Heartbeat and MAP (Media Analysis Platform) to monitor, analyze and engage in the social sphere. Although the basics are the same, the applications are as wide-ranging as each client’s business objectives. There’s no doubt that social media monitoring is today’s must-have for every type of organization, whether B2B, B2C, non-profit, government, media outlet or agency. The possibilities are endless.
Social media is rife with business buyers searching for business solutions. According to Forrester Research, 84 percent of business buyers say word of mouth has the greatest influence over their purchasing decisions, far surpassing any form of paid media. And Twitter is a great place to find business buyers. It’s a veritable goldmine that can pay off handsomely for B2B organizations. Jonathan Astor, social media lead at Valtech and Sheldon Levine, community manager at Marketwire + Sysomos, show us how to find and nurture social media leads. To listen to Jonathan and Sheldon discuss this fascinating topic, tune into the archived version of our recent webinar: “B2B Social Media: Turning Untapped Conversations into Business Wins.”
Positive word of mouth and brand advocacy are important to any organization. But for nonprofits, groups that are typically challenged by strict budgets, limited human resources and government regulations, word-of-mouth and advocacy marketing are key strategies. Enter social media and the abundance of wide-open channels (most of them free to use) and communities of socially and ethically conscious millions. For many nonprofits, the opportunity to identify and tap into groups of like-minded citizens helps the organization not only share its mission and mandate, but use the common collective of fans and followers to spread those messages far(ther) and wide(r). Let’s look at ten nonprofits doing just that.
If you’re in marketing, PR or any communications role you’ve likely been inundated with expert advice on how to incorporate content marketing into your business strategies and heard why it’s a must-have in your corporate plan. Many practitioners are just getting familiar with terms like content marketing, content strategy, content publishing and content curation, while others are writing books and blog posts about it. If you’re new to it all, don’t despair: You’re probably already doing some kind of content marketing, even if you don’t realize it.
PR and marketing pros: Our eBook helps you ring in the New Year with new ways to engage your audiencesTuesday, January 3rd, 2012
There’s no doubt about it; 2012 is going to be a year of great conversations with your customers, employees, investors and the media. You’ll create fantastic content and share it with the people who matter most to your company. You’ll provide them with the news and information they need to make informed decisions about buying your products and services, and you’ll build strong, long-lasting relationships with the people who can make your brand better and your business more successful. And you’ll do it all by being engaged.
To be influential in social media can mean many things. Sometimes it’s all about the numbers — the sheer volume of followers that one individual can amass is truly staggering, and with every Facebook post or tweet, millions of people have the potential to be swayed by that influence on what to buy, where to travel or how to vote. But it’s not always just about numbers. The creativity, expertise and unique insight that an influencer shares with his or her community are what truly make them worthy of following. Take a look at our choices for some of the most influential in the social sphere in 2011.
When we read about the importance of listening, monitoring and being active in social media, it is typically in reference to B2C companies. Social media is almost seen as “sexy” and a “must-have strategy” for B2C success, yet we tend to hear less about how important real-time listening and social media monitoring is for B2B companies. Typically, B2B marketers are not looking for the “sexy” solution; they want practical ways to measure their brand, their campaigns, and their place in the market, and they want to use that intelligence to make impactful business decisions. What’s more, many B2B companies don’t think that they have enough brand mentions to warrant monitoring online conversations. But B2B companies, like their B2C counterparts, can benefit tremendously from listening to conversations in the social sphere.
As the month of November comes to close we bid a fond “adieu” to all the wild moustaches that show themselves but once a year. That’s right, by the time this post is up MOvember will officially be over (but I’m sure you can still donate). For those not in the know, all the creepy moustaches you’ve seen over the past month have been part of a worldwide charity effort to raise money for prostate cancer research, while having a little fun. Well, we started off the month with a MOvember blog post, so I thought it only fair to close it the same way.
There’s little question that for many companies, Twitter is good for business. With more than 300 million user accounts and about 13% of online adults in the U.S. using Twitter there is increasing potential for companies to build relationships with customers, increase brand awareness and drive revenue. Twitter has become a hotspot for social media-savvy brands, and the best-of-the-best use creativity and a customer-centric focus to engage their audiences and cultivate true brand ambassadors. But for a brand to truly succeed on Twitter, they must look beyond the number of followers and retweets, and instead focus on the level of engagement they have with the stakeholders who can – and do – impact their bottom line. Take a look at ten brands that are doing it right.
A great team is one with incredible personality, strong spirit and an obvious sense of camaraderie. Meet the Sysomos team; the folks who create, support, sell, market and manage the industry’s best social media monitoring tools. But don’t just take our word for it – watch the video and discover how intelligence, agility and good old-fashioned street-smarts can conquer almost anything. And, like our team in Chicago, it’s proof positive that when your company is supported by great employees, it shows.
Let’s face it. In the business world, despite every terrific tweet, luminous LinkedIn recommendation and fantastic Facebook post, sometimes a little quality time and face-to-face action is just what it takes to really connect with your clients and get the job done. With this week’s Pulse, we step away from our usual online and social media focus in order to highlight offline hot spots — specifically, some of the best-recommended restaurants from around the world for hosting agency clients. We know that online presence and audience engagement across the social sphere are critical for public relations and marketing professionals today, but we also recognize that offline “real life” is where some really great stuff happens. After all, contracts aren’t signed on Twitter, and most new business pitches are still sealed with a handshake and a smile. Here’s a list of ten sit-down social hot spots.
Because bloggers are often considered the journalists of the Internet, it’s no wonder many professional communicators are turning to them to pitch ideas, events or products. Depending on the blogger, he or she can leave either a positive or a negative impression about your pitch to his or her many faithful subscribers. Let’s not forget that influential bloggers also receive many pitches – sometimes up to 100 a day – from organizations promoting their products, services or the organizations themselves. So how do you successfully pitch a blogger?
“Because of the people.” It’s one of the oldest workplace clichés and invariably, one that is almost always true. People don’t just work at a company — they define it and shape its personality. At Marketwire, one of the things that continues to set us apart year after year is our personality. From our editorial and product teams, to sales and customer service, we enjoy what we do and it shows. Our people are second-to-none, and proof positive that “work” and “play” can co-exist and make for a totally awesome place to be.
If you wonder how much impact social media has on sports, consider two of the most tweeted events in recent history: Japan’s victory over Denmark in the World Cup (3,200+ tweets per second), and this year’s Super Bowl (4,000+ tweets per second). In the last few years, professional sports teams from around the world have tapped social media as a new way to connect with fans, allowing them to share the same enthusiasm and team spirit on Facebook that they do courtside. But what teams are hitting it out of the park when it comes to their social media presence? Take a look at ten teams who are doing it right.
Halloween may be over, but the time to change your appearance is about to begin again. November has arrived and to many, this month has taken on the new name of MOvember. MOvember has become a worldwide phenomenon where men donate their faces to grow moustaches in the name of raising money for prostate cancer research. The movement has grown larger and larger every year since its inception and this year will be no different.
What is the “X-factor” for excellence in corporate reputation? Is it simply how a brand is perceived by the public? Is it company culture? What about charitable activities, community engagement, corporate leadership and work-life balance? It’s all of these things, but we also believe corporate reputation starts closer to home, with employee brand ambassadors who best represent the company online and offline, at work and at home, and via social or traditional media. In our list of ten companies with stellar reputations, you’ll find some unsung heroes—and one guaranteed surprise—in this refreshing collection of small and large companies who value and foster brand ambassadorship.
With its highly engaging environment and 800 million-plus user base, Facebook represents unlimited opportunity for companies looking to establish brand presence and develop long-standing relationships with customers and fans. Many public relations and marketing professionals have found success in building communities around their brands (and their clients’ brands) and adapted their communication strategies to be more “Facebook-friendly.” In this week’s Pulse, see if you can glean some tips from these world PR agency leaders who also lead in connecting, contributing and communicating online. We think you’ll ﬁnd plenty to learn from here, and even more to “like.”