First, we tracked the red carpet ceremony to see which celebrities and fashions were generating the most talk. Three glorious hours of finding out who was wearing what and then judging them. As soon as the red carpet ceremonies ended we took a look at the Twitter conversations that happened around it and put together the following infographic. In those three hours we found 403,862 tweets about the red carpet (this is not including tweets that only mentioned the Oscars and not the red carpet). From those tweets we were able to determine that the public at large thought that Jennifer Lawrence in her Dior Haute Couture and Bradley Cooper in Tom Ford were the best dressed woman and man, respectively, of the night. We also found that viewers at home weren’t huge fans of what Anne Hathaway decided to wear. You’ll also find some social media savvy bands, the top hashtags used around the red carpet and that women out tweeted men 69% to 31% when talking about the red carpet.

But we didn’t stop there.

Our amazing Marketwire Reports team put together a full report around the 6.4 million tweets about the actual Academy Awards show. Inside this report you’ll find an analysis of almost everything that people were talking about during the Oscars. In this report you’ll find what people were talking positively and negatively about around the show. You’ll also find out that the highlight moment of the evening was when Michelle Obama presented the Best Picture award, which generated over 85,000 tweets per second. We’ll show you the talk around the #BestDressed hashtag. As well, we looked at the amount of conversation and sentiment around the Best Picture nominees leading up to Oscar night. Take a flip through the report below to see even more info from social media around the Oscars.

Does any of this information surprise you? We want to hear your thoughts in the comments.

What is a journalist looking for on Twitter?

News, of course!

A better question is, How is a journalist looking for news on Twitter? A savvy journalist uses Twitter to excavate story angles in a variety of ways. PR pros with a handle on how journalists are looking for news are in a better position to offer valuable, timely expertise and generate media exposure for their clients.

Here are five great ways to leverage your company’s Twitter profile.

FIND YOUR WRITERS: The number-one reason journalists use Twitter is that it is probably the fastest, easiest way to keep up with what news sources (you!) are up to. The first step is getting in touch with them. Acquaint yourself with the search tool in the Twitter platform, peruse contact pages of news organizations, and see who your industry peers are following to bolster your feed.

• PR Tip: There are online services offering journalist directories searchable by news organization, beat, and region. PressPass (www.presspass.me) and Seek or Shout (http://seekorshout.com) are two FREE online programs that can help get you in touch with relevant media entities.

LISTEN TO YOUR WRITERS: Journalists frequently pose questions to their followers to aid in the newsgathering process. Make sure to monitor this, and deliver exactly what they’re asking for whenever possible.

• PR Tip: Journalists looking for sources will post their requests @JournoRequest or #journorequest. Search those handles for potential media opportunities.

ENGAGE YOUR WRITERS: Relevance is the key to good sharing; every tweet should tie in to something else happening on Twitter. This is what is meant by “engaging” with social media. Random posting directed at no one in particular tends to be ineffective. Imagine Twitter as a giant conversation; when it’s your turn to speak, make sure to offer something that fits in with what others are saying.

• PR Tip: Use #hashtags to start conversations. For example, when tweeting at a trade show, always add in the tradeshow hashtag. That way, journalists covering the show will see your input.

PITCH YOUR WRITERS: Every journalist has a preferred method of getting pitches. Some use Twitter, some don’t. Check their profile; it’s often a good indicator. Journalists that prefer Twitter pitches do so because the 140-character limit ensures a quick, to-the-point pitch. Ultimately, it is up to the PR pro to feel out an editor’s preference. When in doubt, simply ask — “Hello @editor, I represent @company; I have #something you might dig; what’s the best way to reach out?”

• PR Tip: A good way to warm up to an editor is to retweet stories he or she posts.

GET IN FRONT OF BREAKING NEWS: Nothing is faster and more useful than a Twitter feed for a developing story. By searching tweets with #hashtags that denote a specific topic, a journalist is able to cultivate leads in real time. 99% of breaking news stories will not have any meaningful connection with your PR, but you never know when you can get in front of a breaking story and turn it into a nice chunk of earned media.

• PR Tip: Use Advanced Search to search by topic and location for happenings that present an opportunity for getting in on news coverage. For example, a tech manufacturer that supplies electrical components for a weather-tracking device could find itself in a position to provide timely information for news media covering a storm system. Refine your search to find news opportunities specific to your client.

Below you’ll find our Super Bowl XLVII Twitter Mention Report. Inside this report we’ve taken a look at the over 24 million tweets that we found associated with Sunday’s big game. We’ve gone through all of the tweets and broken them down so you can see what people were talking about in relation to the game, the teams, the halftime show and, of course, the commercials.

Inside the report we’ll show you:

• A breakdown of what the 24 million Super Bowl tweets were about
• The most used hashtags during the game
• What people talked about positively and negatively during the game
• How Beyonce was the single biggest talked about “event” of the entire Super Bowl
• How the Twitter followers of both the Ravens and the 49ers grew exponentially on game day
• How being “always on” helped get Oreo and Tide get over 100 million Twitter impressions
• Some of the most retweeted tweets about the game
• And much more

From MarkBlevis.com

Mark Blevis analyses the social space using Sysomos’ MAP and Heartbeat tools. He took a look at the Idle  No More movement for the week of January 13-19, part of his monitoring since December 23. Here’s what he has to say:

“Despite a week of continued momentum, media interest and online chatter, and much hype around the National Day of Protest, Idle No More posted a significant drop in online activity between January 13 and 19.”

You can see the full analysis and how Blevis used Sysomos Heartbeat to analyze the data at this link.

I decided to take a quick look at the general sentiment of the movie (no spoilers yet) using the search terms, “Skyfall” AND “James Bond” AND “Bond” in MAP. I focused on Canada. 

Skyfall opened on Friday across the country and the sentiment was favourable with a score of 90 per cent.

Overall, most of the activity came from men who had 63 per cent of voice on Twitter and 80 per cent on the blogs.

Finally, I took a look at the Buzz Graph and Word Cloud. There are no spoilers in them, just mentions of the actors’ names (Craig, Whishaw, Bardem).

Sysomos, a Marketwire company, is redefining social media analytics by giving corporations, marketers, agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions. 

Sysomos brings business intelligence to social media, providing instant and unlimited access to all social media conversations to quickly see what’s happening, why it’s happening, and who’s driving the conversations. 

Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, forums, video sites and major new sources. 

Our products give you the ability to quickly discover the tone of the conversations and identify sentiment by gender, age and location.  For more information and to request demo, contact us at Sysomos.com

Nick Marshall, a successful ad exec from Chicago, woke up one morning and realized he could hear what women were thinking.  He was exposed to the full array of inner workings of female brains, no matter if they were strangers, colleagues or family members.  In plain speak, Nick asuddenly became witness to a real-time stream of unstructured verbatim data from about half of the world’s population.

This scenario is a plot of What Women Want, a romantic comedy starring Mel Gibson, released in 2001.  To some extent, the situation is similar to where many companies found themselves during the advent of social media, witnessing an entire new dimension of data pertaining to their businesses without much of a plan of how to utilize the multitude of social conversations in the cyber space.

In the movie, Nick quickly harnesses his new gift for personal benefit.  He advances his career by jeopardizing that of his female manager.  He threatens his colleagues.  He has an amorous adventure with an attractive barista and does not call again.  He further irritates his already estranged teen daughter by being unreasonably overprotective.  All in all, Nick’s clairvoyance leaves a trail of hurt feelings.

The fact is that social media conversation among consumers is powerful.  It provides a great deal of insight and predictive power. Consumers are also learning that someone out there is tuning into their content and want to communicate.  Hence content marketing, thought leadership and intelligent engagement with customers have become the top goals for digital marketers worldwide.

Let’s think about the next layer of insight that social media may provide.  Beyond satisfaction with products and service, generally measured with sentiment metrics, people talk about their wishes and desires.  Specifically, they talk about future events, where distilling the unstructured verbatim content can prove extremely valuable for marketers.

Thanksgiving holiday, the holy grail of seasonal promotions, is about seven weeks away. Consumers are increasingly talking about taking advantage of sale prices after the turkey feast… but when?  Black Friday has been the business day for retailers for decades, so let’s take a look around the conversation around Black Friday.

Notice that, while searching for “Friday, Thanksgiving, sales” keywords in close proximity, the results show that the center term of conversation is “cyber”.  And here is the most viral sentence in the digital traffic:

It seems that online sales are becoming more prominent and favored by consumers, and the tug of war between brick-n-mortars and retailers is on.  To validate our hypothesis, let take a look at the share of voice and popularity between the two big days in blogs and forums, where most serious shoppers discuss their experiences.

Here is the picture over the past 30 days:

Here is the same time period last year:

The gap in discussions revolving around Black Friday and Cyber Monday is reduced by 7% in blogs and 13% in forums compared to the same 30-day period in 2011.  Furthermore, we notice a lot more trend alignment between the two conversations this year, with spikes occurring in unison, unlike some clear divergences last year.  This tells us that Cyber Monday is on the consumer’s mind just as much as Black Friday, and most importantly, definitely more than it was a year ago.

The goal of this blog post is not to advise retailers on how to allocate promotional budgets and human resources during the Thanksgiving weekend.  It is to illustrate that digital conversation makes it possible to understand what people want.  Thorough analysis of the data can further help marketers to plan for the future and communicate their plans to their customers, thus becoming an active participant in their path to purchase.

When Nick Marshall realizes that telepathy does not have to be a one-way street, he re-brands himself.  He confesses to his wrongdoings.  He helps his daughter at a difficult moment and re-ignites their relationship.  He helps promote a colleague who has been striving for recognition of her talent. He becomes a communicator whose life has become richer because he has learned to listen, think and converse in a meaningful way, even after losing his magic.

As companies around the globe continue to embrace the power of growing social content, the amount of available data will continue to pile up.  Listening to what’s becoming important to consumers should prompt marketers to think about the future, plan their business strategy, and talk about the plans with their customers.  In the social age, transparency and success go hand in hand.

—–

Editor’s note: Community Manager Sheldon Levine is in New York for the next two days at Pivotcon. You can follow his tweets at @40deuce.

]]> http://blog.marketwire.com/2012/10/15/what-people-want/feed/ 0 http://blog.marketwire.com/2012/09/11/from-our-sysomos-blog-go-daddy-goes-down/ http://blog.marketwire.com/2012/09/11/from-our-sysomos-blog-go-daddy-goes-down/#comments Tue, 11 Sep 2012 13:03:55 +0000 Renee Sylvestre-Williams http://blog.marketwire.com/?p=3364 If your blog is hosted on Go Daddy, then you may have noticed it wasn’t working. Go Daddy was the victim of the hacktivist, Anonymous. Of course, the outage was noticed. Here’s what Sheldon Levine noticed in the social space:

Yesterday afternoon the popular domain registrar GoDaddy came under attack by a member of the hacktivist group Anonymous. This was actually an interesting attack because we’ve seen Anonymous take down websites before, but this time they managed to take out almost every website with any affiliation to GoDaddy. Not only were sites that were hosted by GoDaddy down, but even sites that were hosted somewhere else, but still used GoDaddy as their nameserver and DNS (meaning they registered their URL through GoDaddy, but point that URL to their hosting elsewhere) were out of commission. Even us here at Sysomos weren’t safe as GoDaddy provided our DNS (thankfully we’re back at 100% and didn’t miss a beat with our data collection as that happens somewhere else).

GoDaddy is the largest domain registrar in the world, with over 45 million websites, so when something like this happens, a lot of people notice. But just how many people? Using MAP, our social media monitoring and analytics software, we investigated.

Read more at the Sysomos blog.

Buzz is building but does buzz lead to box office? Let’s see. 

Here’s the Buzz Graph and Word Cloud for TIFF 2011.

There’s mention of Dancy, which is Hugh Dancy. He was in “Hysteria” last year with Maggie Gyllenhaal and the movie was one of the buzzier movies of 2011. Unfortunately, it didn’t do that well in the box office.

The buzziest celebs of TIFF 2011 were Ryan “Hey Girl” Gosling and George Clooney.

So who’s buzzing for TIFF 2012?

No one’s standing out yet. There’s a Cameron in the Word Cloud but that’s Cameron Bailey, head of the film festival. You can barely see Jared Leto, so we’ll keep an eye on him to see how he and his work does at the festival. What’s doing well is Midnight Madness – always a good time.

To keep track of TIFF, follow the #TIFF12 hashtag on Twitter.

Sysomos, a Marketwire company, is redefining social media analytics by giving corporations, marketers, agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions. 

Sysomos brings business intelligence to social media, providing instant and unlimited access to all social media conversations to quickly see what’s happening, why it’s happening, and who’s driving the conversations. 

Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, forums, video sites and major new sources. 

Our products give you the ability to quickly discover the tone of the conversations and identify sentiment by gender, age and location.  For more information and to request demo, contact us atSysomos.com

We took a look at what was being said on social media. The Buzz Graph breaks it down very quickly. 

Storm, Tampa, Isaac and Republican are the most commonly-used words. The Republican convention is happening in Florida and the news has reported that they’re getting a lot of rain thanks to the outer bands.

Did you notice the dotted line on the top left of the graph? It’s Katrina. Isaac is hitting Louisiana on the seventh anniversary of Hurricane Katrina’s destructive travels along the southern US coastline.

The  majority of the conversation is taking place on twitter with 47,427 tweets with the majority coming from the  United States and split almost evenly across men and women:

 Sysomos, a Marketwire company, is redefining social media analytics by giving corporations, marketers, agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions. 

Sysomos brings business intelligence to social media, providing instant and unlimited access to all social media conversations to quickly see what’s happening, why it’s happening, and who’s driving the conversations. 

Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, forums, video sites and major new sources. 

Our products give you the ability to quickly discover the tone of the conversations and identify sentiment by gender, age and location.  For more information and to request demo, contact us at Sysomos.com

From his blog:

A lot has been written about the role of digital in the current US election, and how it differs from 2008. There are many media pieces and blog posts about which candidate is out-digitizing the others, and others which look at which candidate is the most talked about.

What about issues?

I’ve been using Marketwire/Sysomos Heartbeat to capture and analyze online chatter about the US election and using manually selected keywords to identify key election-related conversations. Based on my analysis, I’ve identified the top six most-discussed election issues during the first 19 days of this month… find out the top six most-discussed elections issues at Mark’s blog.