Bigger is not always better in finding an audience for your press release. Not every news item demands the entire world’s attention. In fact, the content of most releases appeals to a very specific audience – oftentimes a targeted industry segment or consumer demographic. However, sometimes your most valuable readers are just down the street. (more…)
Archive for January, 2013
Happy Community Manager Appreciation Day!
What’s this, you ask? Well, Community Manager Appreciation Day (CMAD) was created back in 2010 by Jeremiah Owyang to celebrate the tireless efforts of community managers around the world. Community managers spend their day acting as a bridge between their company or brand and the world at large. At any given time you can find a community manager acting as the PR, marketing, sales, customer service and voice of a brand all at the same time. Today is the day we give them thanks.
Does your company have a community manager? Have you had a great experience from a brand thanks to their community manager? Today’s their day, so thank them for the wonderful job that they’re doing. Presents aren’t required (although I’m sure they also wouldn’t be turned away), but your thanks and appreciation is welcome.
Now, when I said that presents aren’t required, I meant it, but we have two for all the community managers out there anyways.
First, we have the ebook “A Collection Of Community Management Advice.” We teamed up with TheCommunityManager.com and issued an open survey of seven questions to community managers around the world. We got some great responses and put them together for anyone that’s interested in learning what it takes to be a successful community manager. Inside, you can find advice from community managers from EventBrite, Sony Computer Entertainment America, Syracuse University, Edelman, The Community Roundtable, The U.S. Department of State and more.
Our second present is also packed with useful advice for community managers, but comes in the form of a video. We had a few friends at New Media Expo a few weeks ago answer a couple of community management questions. We asked some social media professionals “What makes a great community manager?” and who some of their favourite community managers were. Check out their answers:
So to all those community managers out there making their companies better 24/7, we say thank you!
How do you throw an event that will get the right media to attend and gain valuable coverage for your product or client? It takes a little more than just throwing a party, inviting everyone you know and hoping for the best.
In our webinar we looked at how public relations professionals can get journalists to call them. In this series, we’ll look at how the experts put together an event from deciding who to invite to following up after the event.
This week, we look at the preparation before an event. (more…)
Mark Blevis analyses the social space using Sysomos’ MAP and Heartbeat tools. He took a look at the Idle No More movement for the week of January 13-19, part of his monitoring since December 23. Here’s what he has to say:
“Despite a week of continued momentum, media interest and online chatter, and much hype around the National Day of Protest, Idle No More posted a significant drop in online activity between January 13 and 19.”
You can see the full analysis and how Blevis used Sysomos Heartbeat to analyze the data at this link.
Community managers are becoming a big part of most brands’ communication and marketing teams. Over the years we’ve seen this role expand from just a few companies to almost any company that has an online presence. Not that online dealings are the only thing a community manager is charged with, but in today’s online economy, the online aspect does play a huge role.
But don’t let me tell you what a community manager should or shouldn’t be (even though I’ve been doing it for a few years myself). We actually want to know your thoughts on being a community manager.
Today we’re happy to tell you that we’ve teamed up with TheCommunityManager.com in preparation for Community Manager Appreciation Day (which is coming up on January 28th). On Community Manager Appreciation Day (#CMAD) we want to release an ebook on thoughts, tips and advice about being a community manager and we want your help to populate it.
Below is a link to a survey that we’re asking community managers to fill out so we can highlight you and your thoughts on being a great community manager. It’s not long, only about 7 questions, and would greatly help us, TheCommunityManager.com and your fellow community of community managers. So, if you’re a community manager, please take a few mins to fill out the survey.
Even if you’re not a community manager but you know one (maybe a friend, a colleague, a person behind a brand’s Twitter profile that you love talking to) please pass this along to them.
Thank you in advance and we’re really looking forward to seeing your responses!
We’ll also be sure to alert you when we release the ebook on Community Manager Appreciation Day.
I had an awful customer service experience recently and while I won’t name the company, it certainly soured me on ever using their products again. It’s hard to believe that in the age of social media when reviews – good and bad – can be posted in seconds, some companies still haven’t invested in customer service.
Mark Evans asks on the Sysomos blog whether social media equals social sales. He explains that brands aren’t transparent about why they use social media and perhaps it’s time to readjust the return on social investment. (more…)
A company’s first press release is critical, showing what it is and what it does.
To keep your audience engaged, your next release should focus on establishing a more personal dialogue with the reader. How will your service make things more convenient, efficient or effective for the consumer? Does it have specific local relevance? The more novel the solution, the more your offering stands out. (more…)
Everyone loves a good story.
As people spend an increasing amount of time on the web, it becomes more and more crucial for companies to create their own narrative and not only publish, but promote this narrative in the digital space. An interesting, ever-developing story not only brings customers back to your website but also fosters brand enthusiasts rather than one-time buyers. A well-timed press release — coupled with a blog post, product launch, or email campaign — can proclaim the pivotal points in your company’s story and get both the media and consumers interested. But what developments in your company’s progression are fit for a press release? (more…)