http://blog.marketwire.com/2012/11/02/is-your-news-release-just-an-ad-for-your-organization/ PR and IR industry news and discussion Tue, 30 Apr 2013 13:02:48 +0000 hourly 1 http://wordpress.org/?v=3.4 http://blog.marketwire.com/2012/11/02/is-your-news-release-just-an-ad-for-your-organization/comment-page-1/#comment-11387 Lucy Pan Mon, 05 Nov 2012 03:01:00 +0000 http://blog.marketwire.com/?p=3562#comment-11387 Very Insightful!!! "focus on genuine concerns and helpful, general solutions rather than their product", this is absolutely true! Would love to see more on subject. In my understanding, though news releases is in essence ad, try to put yourself in the shoes of customers and jourlists, this may help them think your press release is helpful to them and not regard it as ad. Very Insightful!!!
“focus on genuine concerns and helpful, general solutions rather than their product”, this is absolutely true! Would love to see more on subject.
In my understanding, though news releases is in essence ad, try to put yourself in the shoes of customers and jourlists, this may help them think your press release is helpful to them and not regard it as ad.

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