Hundreds of thousands of news releases are distributed by wire services every year and the incidences of security violation or fraudulent releases are very rare. Unfortunately, breaches do occur and that is why we all have extensive processes in place to ensure a level of comfort and security for our clients. (more…)
Archive for November, 2012
It’s really important to think about how your press release will appear months and years after its distribution. You want to continue to appear professional to your clients when your news is no longer fresh, but also to other companies who read the old releases that live forever on the web. Here are some topics to think about when writing your press release: (more…)
As hard financial times put a strain on many small- to medium-sized businesses, the publicity budgets seem to get smaller and smaller. So how does a small company get the most ‘bang for their buck?’ The answer to this question is not necessarily simple, but there are tools that can be utilized to stamp a company’s Social Media footprint on consumers, without the need for a huge advertising budget. (more…)
The Cross Cultural Study of Leadership in Public Relations and Communication Management was released recently and it was found that the two biggest issues in the field are digital networks and generational divides.
It was conducted by the Plank Center for Leadership in Public Relations at The University of Alabama, who surveyed more than 4,500 global PR professionals. Here’s what they found:
PR professionals under the age of 36 ranked issues like “improving professional image and measurement of communication effectiveness much higher than older professionals. Younger and lower-level survey participants also ranked issues of social responsibility, transparency and diverse cultures higher than top leaders.” (more…)
This week on the Small Business blog, we’re talking the holidays. Tannette Johnson-Elie takes a look at how to gear up for the holidays.
If you’re not ready for the holidays just yet, entrepreneur Brett Markinson discusses fear can lead to “entrepreneuritis” while Mark Evans takes us through the Cloud and the tools that can help your business.
On the Sysomos blog, Mark Evans shows how Reddit can help you market your product.
Of course, don’t forget to read our MOvember article to see what people are saying about facial fuzz.
Update: Sheldon Levine updates us on the latest MOvember news.
Bond is back for his 50th anniversary on the big screen. Judging by the line-ups this weekend, people were eager to see how the suave, spy was going to deal with the latest threat, played by Javier Bardem.
I decided to take a quick look at the general sentiment of the movie (no spoilers yet) using the search terms, “Skyfall” AND “James Bond” AND “Bond” in MAP. I focused on Canada. (more…)
Good blog posts and press releases can generate considerable web traffic from your target audience but have you wondered what the best medium might be when it comes to making that big announcement for your company? Here are some key differences between blog posts and press releases that can help you determine the most effective way to disperse your news. (more…)
Your press release is not an ad. Don’t write it like one.
You’re probably guilty of doing this. If so, don’t feel bad. Most people try to write a news release, but end up writing an ad with a dateline. Thousands of them hit the wire every day. Most of them are promptly ignored by newsrooms, writers and social influencers who can see right through them. (more…)