MOvember is here: 30 totally inspiring, fantastically fun days to sport a moustache and raise money and awareness for men’s health, specifically prostate cancer. Our own Sheldon Levine (@40deuce) takes a look at who’s saying what about MOvember across the social web and lays down the challenge to take part in this great cause by sporting your own ‘stache or donating to the Marketwire MOvember network.
Archive for October, 2012
What good is a press release if no one reads it? In order to make your release a reader’s dream come true (and perhaps an editor’s as well), there are a few approaches and design/layout elements that you should be taking advantage of. What if you just…
- Write a brief, but catchy, headline
- Use a few bullet points
- Utilize bolding, italics and underlines
- Cough up some quotes
Let me elaborate on the above recommendations.
Bad names happen all the time but a kids’ store named after an overblown, overwrought book about imprisonment and death? If you’re of a certain demographic, you may have read Flowers in the Attic. Angelica Moreno shows us why you really need to do some market research.
Entrepreneur and Dragons’ Den Arlene Dickinson launched Arlene Dickinson Enterprises this week for entrepreneurs.
On the Sysomos blog, Sheldon Levine looks at baseball’s 2012 World Series. If you’re not into sports but love politics, take a look at who won the three presidential debates and what Canadians think of the US elections (a lot).
Plus there’s all the great content on this blog. Like we said, it’s been a busy week!
Before social media took over traditional media, many brands participated in product seeding, where groups of individuals in targeted demographics were paid to test out products and casually mention it in conversations. These were the original professional influencers – hired guerrilla marketers who were apt in the art of subtlety. (more…)
Editors and journalists are bombarded by hundreds of press releases each day, each one drafted with the same goal in mind — placement in a news story somewhere. So what makes a press release successful? Is there a formula for writing a press release that grabs newsmakers’ attention so that your company’s news winds up in a publication or on a broadcast? Well, no, of course there isn’t. But there are several things you can do to entice the media to make your news their news. (more…)
If you don’t write a lot of news releases, it’s easy to forget how to write one.
Of course, formats can be slightly different, depending on what country you’re in and what newswire provider you’re with. However the following is a list of standard news release must-haves that you need to keep in mind. Be sure to consult your provider’s style guide to get a clearer picture of what you need. (more…)
Journalists are well aware of the Man Bites Dog phenomenon in public relations and journalistic writing. No one reports that all things are flowing smoothly and going as planned; all news is news because it is unusual and interesting. Just be careful — this technique tends to put journalists on their guard. It’s fine to report the news in an arresting manner, but be aware that the more inflammatory the copy, the more care your company will need to take in order to keep the reader at ease with the information. Using too much bait-and-switch verbiage will easily become confusing and repulse interest in your news.
Here are a few tips to eliminate confusing text and help keep the focus of a press release on the news announcement: (more…)
By Eugene Borisenko, Senior Account Executive – Chicago
Nick Marshall, a successful ad exec from Chicago, woke up one morning and realized he could hear what women were thinking. He was exposed to the full array of inner workings of female brains, no matter if they were strangers, colleagues or family members. In plain speak, Nick asuddenly became witness to a real-time stream of unstructured verbatim data from about half of the world’s population.
This scenario is a plot of What Women Want, a romantic comedy starring Mel Gibson, released in 2001. To some extent, the situation is similar to where many companies found themselves during the advent of social media, witnessing an entire new dimension of data pertaining to their businesses without much of a plan of how to utilize the multitude of social conversations in the cyber space. (more…)
Chances are you’re well-versed in the industry you’re writing about. But there is a possibility your readers will be scratching their heads after they read your in-depth description of virtual desktop infrastructure, Software-as-a-Service, or dynamic random access memory. And if they feel like they’re reading another language, and it drags on, they may tune out. Consider learning about the importance of brevity in a press release, if keeping readers is important to you. It won’t take long, I promise! (more…)
Is Google+ worth your time?
It’s a question many brands and individuals have probably been asking since the service was launched in July, 2011 after more than a year of work behind the scenes.
On the surface, it seems that Google+ has been a huge success with more than 100 million “active” investors among the 400 million people who have signed up for the service, which lets people share information and communicate with friends and business colleagues.
Even so, there seems to be ambivalence about Google+, which Google describes as a “social layer” that sits on top of its other services – as opposed to a social network. (more…)