Writer Heidi Staseson wonders in her Small Spaces column if and why women entrepreneurs are afraid to talk cold hard cash.

Recently, in my small-business research I’ve come across an interesting phenomenon: women who shy away from the fact they’re bringing in a buck… or four.

For the most part, I’ve noticed it with respect to women whose businesses involve a community-spirited enterprise. If, the company mission, for example, is more altruistically aligned, the business owner wants to ensure her integrity’s intact with stakeholders.

But, according to experts I’ve interviewed, even some for-profit female business owners tend to hush and blush rather than shake their money-making magic—as if it’s “no big deal” or embarrassing for them to be seen as public profiteers even though their male counterparts seems to toot their horns with dedication. Read more.

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