Case Studies: MasterCard Foundation and Scotiabank AIDS Walk for Life
Published on August 8th, 2012 by Renee Sylvestre-Williams
Two non-profits: similar overall goal, different Marketwire solutions
The MasterCard Foundation and Scotiabank AIDS Walk for Life reach out to audiences thousands of miles apart. What they have in common – in addition to the desire to make this world a better place – is that they both rely on Marketwire to help them motivate people to take action. But they each use a different Marketwire solution to reach that goal.
The MasterCard Foundation uses Marketwire Heartbeat to monitor its social media outreach efforts. In partnership with the African Leadership Academy, the Foundation ran a social media campaign directed to a unique demographic profile – young African entrepreneurs. Heartbeat provided valuable feedback during the campaign, and the results have helped guide the Foundation’s future campaigns directed at the same audience.
In contrast, Scotiabank AIDS Walk for Life directs its messages to general populations in targeted metropolitan areas across Canada. Its goal is to motivate people to take part in its Walks and help raise awareness of its mission at a community level. So its tool of choice is Marketwire’s Major City media newslines, which are a cost-effective way to generate media pick-up. Scotiabank AIDS Walk for Life says this plays a huge and critical role in getting people to volunteer and donate.
Read more about these organizations’ success stories and how Marketwire helped them achieve their goals, in the following case studies:
- Scotiabank AIDS Walk for Life: Think local for far-reaching results
- The Mastercard Foundation: Social media encourages African youth entrepreneurial spirit
Learn more about social media monitoring with Marketwire Heartbeat.
Learn more about Marketwire’s targeted newslines.