http://blog.marketwire.com/2012/07/23/how-to-write-headlines/ PR and IR industry news and discussion Tue, 30 Apr 2013 13:02:48 +0000 hourly 1 http://wordpress.org/?v=3.4 http://blog.marketwire.com/2012/07/23/how-to-write-headlines/comment-page-1/#comment-11076 Who’s going to read this? Writing your press release for journalists | Marketwire blog Mon, 22 Oct 2012 13:15:42 +0000 http://blog.marketwire.com/?p=2991#comment-11076 [...] Let the headline tell the story. This is really the make-or-break component of a news release, the most important 15 words of a PR campaign, so choose them wisely. Journalists hunting down a story angle will be skimming at best, so make sure it’s concisely written, preferably in a quickly-read subject-verb-object sentence structure. Get to the point, but don’t be over-obvious; use active verbs, and lose the jargon. The headline is also rich in SEO value, so remember to plug in your keywords. Read more about writing a better headline. [...] [...] Let the headline tell the story. This is really the make-or-break component of a news release, the most important 15 words of a PR campaign, so choose them wisely. Journalists hunting down a story angle will be skimming at best, so make sure it’s concisely written, preferably in a quickly-read subject-verb-object sentence structure. Get to the point, but don’t be over-obvious; use active verbs, and lose the jargon. The headline is also rich in SEO value, so remember to plug in your keywords. Read more about writing a better headline. [...]

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