Archive for July, 2012
The Olympics is a heavily-sponsored event and one of the perks of being a sponsor is getting tickets to Olympic events. This weekend, the media and everyone else noticed the vast sprawl of empty seats at the diving and gymnastic events. Where were the sponsors? If the sponsors weren’t going to use their tickets, why weren’t they given to people who were willing to pay for them? All these questions were asked this weekend. The London Olympic committee said they would look into the situation and the sponsors have denied that they’re responsible for the empty seats.
So what’s the social sphere saying?
There was a lot of activity on all social platforms but Twitter was the dominant form. In the blogs, the sentiment was not favourable. People were angry at the perceived preference given to sponsors and the sense that the sponsors didn’t care about the actual games. The UK was the top country at almost 63 per cent. Commentary peaked on July 29.
Finally our BuzzGraph and WordCloud. Based on the BuzzGraph, it looks like Lord Sebastian Coe might have some explaining to do.
Information was gathered from MAP using the search terms “London Olympics” AND “Sponsors” AND “Empty seats.”
It’s just hours to go before the beginning of the Games of the XXX (30th) Olympiad and buzz is building around director Danny Boyle’s opening ceremony. It’s estimated that up to one billion people will watch as Boyle’s “Isle of Wonder” takes the stage in a celebration of “rural Britain” (according to the Telegraph). (more…)
The Olympics are starting tomorrow, but if you look in the social world you’d think they had already begun. London 2012 is already being dubbed the first ever “social Olympics.” And with very good reason.
This will be the first Olympics where people from around the world will take to social channels to discuss what’s happening at the Olympics while also being embraced by the games themselves. They’ve even gone as far as turning the London Eye ferris wheel in to a giant mood ring that displays Twitter sentiment around the games. (Read more at the Sysomos Blog)
The biggest amateur sporting event in the world is here! We can’t really called it by name thanks to the branding rules set out by the International Olympic Committee but you know what we’re talking about. We wanted to participate in our small way so the marketing team at Marketwire built this really cool dashboard so you can keep track of the buzz surrounding the Games.
We’re not keeping track of medals, what we’re doing is using Marketwire’s social media monitoring platforms, MAP and Heartbeat, to find out the true stories behind the games – what’s happening, what are the hot topics, who’s saying what? Where is it being said? What country is chatting the most? That means the data is aggregated from global social media discussions.
We’re going to get really granular in the next two weeks. Feel free to suggest topics and use the information.
If you’ve been following the news, you’ve heard that private security company G4S would not be able to provide enough trained staff in time. Despite that breach, chief executive Nick Buckles has said that G4S will be keeping the £57m ($90m CDN) fee.
London’s security issue hasn’t been helped by the report of lost buses , one carrying Americans and one carrying Australians. US hurdler Kerron Clement said on Twitter that his bus took four hours to go from Heathrow to the athletes’ village. (more…)
Robert Garrova, one of our Los Angeles editors, shows us how to write a headline that’s fun, eye-catching and, yes, SEO-friendly.
Canadians like to talk about the weather. It’s either too hot or too cold or just right. Whatever the weather, we’re talking about it.
Today’s it’s going to be really, really hot in Ontario. The Weather Network says it’s going to be 42 degrees celcius in Toronto with the humidex. Of course, you know we just had to find out who was talking about the weather. (more…)
Wondering what this is? This is a sketch of a panel recently held by Marketwire. Marketwire held the event in Chicago as part of the International Association of Business Communicators (IABC) World Conference on the topic of building businesses with thought leadership. It was presented by Marketwire’s senior vice president Tim Lambertus and consultant and journalist Mark Evans.
The main question was: how do you develop thought leadership, especially in a crowded market? Through creating original, interesting content, of course. Your content, whether it’s articles, infographs or webinars, will help you establish credibility, empower your brands and help you develop relationships.
We could bore you with an itemized list of learnings from the session but the sketch says it all and in a much prettier fashion. The top right corner is very important. So is the left side. Actually, all of it is important so why not print it out and keep it?
Mitch Schneider, Senior Account Executive – Agencies knows a lot about gaining the media’s attention. It starts with the news release. That’s right, it only starts with the release. There’s so much more that needs to be done before a journalist takes interest. He reveals the tricks in our three-part series.