Amber Mac and Sysomos’ Jeff Cann talk about business ROI from social media (video)
Published on March 30th, 2012 by Lisa Davis
The insight and intelligence that can be gathered from closely monitoring the activity and conversations across the social web are rapidly becoming “must have’s” for any company or brand. Tech journalist and social strategist Amber Mac sat down with our own Jeff Cann during her Canadian Tech Spotlight series at Toronto’s Dx3 Canada conference to talk about the power of tapping into billions of online conversations, and how companies can monitor and evaluate their brand health, campaign performance and consumer sentiment.
You can watch the full video by clicking here, or on the embedded video below:
Read our Sysomos case studies and discover how we help some of the world’s leading brands, from The Canadian Red Cross to BBC.com, use social media monitoring and analytics to strengthen their brands, build better relationships with their customers and drive revenue.