10 leading socially engaged nonprofits
Published on February 9th, 2012 by Lisa Davis
Positive word of mouth and brand advocacy are important to any organization. But for nonprofits, groups that are typically challenged by strict budgets, limited human resources and government regulations, word-of-mouth and advocacy marketing are key strategies. Enter social media and the abundance of wide-open channels (most of them free to use) and communities of socially and ethically conscious millions. For many nonprofits, the opportunity to identify and tap into groups of like-minded citizens helps the organization not only share its mission and mandate, but use the common collective of fans and followers to spread those messages far(ther) and wide(r). Let’s look at ten nonprofits doing just that.
It’s tough not to shine a spotlight on all nonprofit organizations – good people doing good work is an admirable thing, indeed. But we want to showcase ten top-rated groups that also excel in leveraging social media across multiple channels to engage their audiences. We tapped into CharityWatch and Charity Navigator, and took a look at organizations that were using and integrating many different channels in the social stream.
Here’s our list:
- The Michael J. Fox Foundation for Parkinson’s Research
- CARE USA (care.org)
- Big Brothers Big Sisters
- The Sierra Club
- World Vision
- The Smithsonian Institute
- Grassroot Soccer
- The Red Cross
This post is part of The Pulse, an ongoing series in partnership with our good friends at CommPRO.biz, that features trending topics, rankings and industry “bests” across a wide spectrum of communication disciplines.
Check out every issue of The Pulse and other Marketwire presentations on SlideShare, and read a few of our most popular posts:
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