3 ways to get started with content marketing
Tuesday, January 24th, 2012
If you’re in marketing, PR or any communications role you’ve likely been inundated with expert advice on how to incorporate content marketing into your business strategies and heard why it’s a must-have in your corporate plan. Many practitioners are just getting familiar with terms like content marketing, content strategy, content publishing and content curation, while others are writing books and blog posts about it. If you’re new to it all, don’t despair: You’re probably already doing some kind of content marketing, even if you don’t realize it.
Anyone who’s ever written a press release knows it’s all about the one-two punch: You want people to read your release, and you want them to act on what they’ve read in some way. Whether the goal is to solicit media attendance at the grand-opening of your new corporate headquarters, announce the launch of a new line of kids’ organic clothing to generate online sales, or notify the public of contaminated deli meats, the intent of any press release is the same. Social media has become a driving force in the way we create and publish news, so making press releases more social media friendly is a smart communications tactic. It’s not difficult, and it opens the door for having your content seen, shared and acted upon by more people.
There’s no doubt about it; 2012 is going to be a year of great conversations with your customers, employees, investors and the media. You’ll create fantastic content and share it with the people who matter most to your company. You’ll provide them with the news and information they need to make informed decisions about buying your products and services, and you’ll build strong, long-lasting relationships with the people who can make your brand better and your business more successful. And you’ll do it all by being engaged.
