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5 ways B2B companies can benefit by listening to social media conversations
Posted By Kory Wirtz On December 7, 2011 @ 12:14 am In Marketing,Monitoring & Analytics,Public Relations,Social Media | No Comments
When we read about the importance of listening, monitoring and being active in social media, it is typically in reference to B2C companies. Social media is almost seen as “sexy” and a “must-have strategy” for B2C success, yet we tend to hear less about how important real-time listening and social media monitoring  is for B2B companies. Typically, B2B marketers are not looking for the “sexy” solution; they want practical ways to measure their brand, their campaigns, and their place in the market, and they want to use that intelligence to make impactful business decisions. What’s more, many B2B companies don’t think that they have enough brand mentions to warrant monitoring online conversations. But B2B companies, like their B2C counterparts, can benefit tremendously from listening to conversations in the social sphere.
From brand management to lead generation, there are many advantages for organizations that tune in to social media conversations, and the insights gleaned from listening (and then acting upon) those conversations can lead to smarter business decisions for almost any company in any industry. It’s no exception in the B2B space, so let’s look in a bit more detail at five benefits to social media “listening”:
Visit the Sysomos business library for social media  to get started with social media monitoring, and discover how social media listening and engagement can improve all areas of your business. The library is chock full of resources, webinars, white papers and real-world applications that you can apply in the areas of campaign promotion and management, customer service, product and offer development and sales.
And if you’re looking for the basics on monitoring and trying to figure out just what it means to be “engaged,” we’ve got great educational content for you:
Article printed from Marketwire blog: http://blog.marketwire.com
URL to article: http://blog.marketwire.com/2011/12/07/5-ways-b2b-companies-can-benefit-by-listening-to-social-media-conversations/
URLs in this post:
 Tweet: https://twitter.com/share
 social media monitoring: http://www.sysomos.com/
 business library for social media: http://sysomos.marketwire.com/sysomos-business-library
 Data vs. Insight: Gaining Actionable Business Insights by Monitoring Social Media Conversations: http://sysomos.marketwire.com/whitepaper-sysomos-data-vs-insight.html
 Mastering Audience Engagement: Reinventing Your Role in a New Media World: http://engage.marketwire.com/
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