Marketwire’s MOvember MOustaches make mucho money!
Published on December 1st, 2011 by Sheldon Levine
As the month of November comes to close we bid a fond “adieu” to all the wild moustaches that show themselves but once a year. That’s right, by the time this post is up MOvember will officially be over (but I’m sure you can still donate). For those not in the know, all the creepy moustaches you’ve seen over the past month have been part of a worldwide charity effort to raise money for prostate cancer research, while having a little fun. Well, we started off the month with a MOvember blog post, so I thought it only fair to close it the same way.
Using MAP, our social media monitoring and analytics software, I decided to take a look at MOvember activity throughout social media for the month. Keep in mind though, at the time I grabbed these numbers MOvember was still not “officially” over. During the entire month I was able to find MOvember mentioned in 15,284 blog posts, 6,056 online news articles, 18,753 forum posts and 55,199 tweets.
Trending those numbers out over the month we can see that there was an enormous amount of talk as MOvember kicked off. During the month it slowed down a bit, but was still garnering around 13,000-14,000 mentions a day. Then as the month closed we can see another rise in activity as people scrambled to get last minute donations.
Next I looked into which countries were creating the most buzz about the charity movement. The US had the most at 32.5% of the conversation for the month. They were followed by Canada with 23.5%, then the UK with 23.2% and Australia (where MOvember originated) with 8.2%.
Since I’m already on the topic of countries, I headed over to MOvember.com and pulled up the list of money raised by country. I’m happy to say that my home of Canada had raised the most money for prostate cancer research with over $34 million. The other countries that created the most buzz were also in the top four money-raising countries as well. That said though, every country did a fantastic job as every dollar helps!
I then pulled up a buzzgraph to take a look at what all the conversations over the month were about. No surprise that the main topic of discussion was about moustaches (spelled in a few different ways). We also see a lot of talk about “fundraising” and “donate” as people were mainly talking about collecting donations on behalf of the charity. Not to be forgotten though is the cause, and we can see that “prostate” and “cancer” were strongly connected to the conversations.
Lastly, I pulled up the overall sentiment around the MOvember talk. I’m glad to say that all the talk throughout the month showed a 88% favourable rating. I can only assume that the 12% of negative talk was coming from women who couldn’t wait until their man shaved his moustache off.
Finally, I’m proud to say that the bigwigs here at Marketwire+Sysomos generously agreed to match donations raised by all of our teams up to $5,000. While I don’t have our final numbers, as the west coast is still collecting donations as I write this, I can tell you that we exceeded that number. That means that over $10,000 will be donated to help fund prostate cancer research from the Marketwire+Sysomos family!
I hope you all had a fantastic MOvember and raised some money for this great cause. Happy shaving!