Halloween may be over, but the time to change your appearance is about to begin again. November has arrived and to many, this month has taken on the new name of MOvember. MOvember has become a worldwide phenomenon where men donate their faces to grow moustaches in the name of raising money for prostate cancer research. The movement has grown larger and larger every year since its inception and this year will be no different.
Archive for October, 2011
What is the “X-factor” for excellence in corporate reputation? Is it simply how a brand is perceived by the public? Is it company culture? What about charitable activities, community engagement, corporate leadership and work-life balance? It’s all of these things, but we also believe corporate reputation starts closer to home, with employee brand ambassadors who best represent the company online and offline, at work and at home, and via social or traditional media. In our list of ten companies with stellar reputations, you’ll find some unsung heroes—and one guaranteed surprise—in this refreshing collection of small and large companies who value and foster brand ambassadorship.
With its highly engaging environment and 800 million-plus user base, Facebook represents unlimited opportunity for companies looking to establish brand presence and develop long-standing relationships with customers and fans. Many public relations and marketing professionals have found success in building communities around their brands (and their clients’ brands) and adapted their communication strategies to be more “Facebook-friendly.” In this week’s Pulse, see if you can glean some tips from these world PR agency leaders who also lead in connecting, contributing and communicating online. We think you’ll ﬁnd plenty to learn from here, and even more to “like.”
Perhaps more often than anything else, I am asked about press releases and their continued role and relevancy as communications vehicles. “Has social media made traditional media irrelevant?” “Can the process of distributing a press release simply be replaced with a tweet?” “Have companies abandoned releases as a means to share their news with stakeholders?” My answer to all of these questions is quite simply, “No.”
When it comes to work, money means a lot – but it doesn’t mean everything. That’s why, in our quest to find the leading “money meccas” for public relations, we chose our top ten cities based not only on highest salaries, but also on the concentration of available jobs and quality of (city) life. The resulting list reveals PR-rich cities, where an exciting variety of opportunities is available to upwardly mobile communications professionals. You’ll discover what U.S. cities have a three-fold greater availability of PR jobs compared to the national average, and which cities have the highest concentration of “PR specialist” jobs. You’ll even learn more about the “2011 Eastern European Consultancy of the Year,” and the top “2011 PR Agency in Europe.” Grab your passport and work permit, and take a look at the 10 best cities for top-paying PR jobs.
When many of us think about buying a product or service, whether we’re in the consumer or B2B space, there is no better source for insight and opinion than a “trusted advisor” or colleague. We can ask what their experiences have been with a similar product, how it excels (or falls flat) in the marketplace, etc. Yes, we can go to a company’s website or talk to a sales rep for information (or a competitively slanted response), but at the end of the day, that kind of research might not really help us make decisions. In the past, when I needed to find information, get reviews or decide on the brand or product I wanted to buy, Google was my first choice. Today, though, for me and many others, this isn’t always the case. Social media – and social search – are changing the way we find vendors, get advice and eventually make purchasing decisions.
There are a lot of PR blogs and bloggers out there – and that’s a good thing. From Richard Edelman to Brian Solis, many are RSS and TweetDeck mainstays, and whether you follow industry giants or niche writers, some of the most insightful and foreward-thinking blogs about communication, social media and audience engagement are authored by those in the PR space. With “The New Breed,” we set out find ten PR blogs we could recommend to you that offered a unique mix of content and personality, and gave you some new ideas and fresh thinking when it comes to public relations.
I’m a huge fan of online networking. When Marketwire introduced the Social Media 2.0 press release in 2008, I was encouraged by my colleagues and managers to start experimenting with social media as a way to communicate with my clients, prospects and industry peers. It worked. Not only have I kept up with my social networking, but I’ve made some incredible connections. With what I’ve learned, I’ve also become a resource for others who are looking for help with their online networking efforts. Here are my ten rules for online networking:
We’ve all heard the mantra “content is king” – a quote originating from an article Bill Gates wrote in 1996 in which he stressed that content sites, not ecommerce sites, would generate the bulk of income in the years ahead. In fact, content has become as essential to a company’s success as its products and service. But now, content – text, images, video/flash, audio – can simply overwhelm. “Everyone” is publishing content and it is “everywhere,” ranging from blog posts to white papers to videos posted on YouTube. With all this noise, the content we post on our websites may not be attracting our target audiences and achieving expected results. So how do we open the door to greater content-publishing and audience-engagement success? Like anything else, the devil’s in the details.