10 socially connected mainstream media outlets
Published on September 27th, 2011 by Lisa Davis
We’re inundated with stories about the failure of mainstream media to rise up to the challenge and expectation of social media stakeholders and digital consumers, and with accounts of iconic enterprises scrambling to find a way to deal with steadily declining paid subscribers and advertisers. There are, however, nimble adapters – even media icons – that are not only learning to survive in the new media era—they’re thriving in it. Some even lead the charge when it comes to breaking ground in innovative uses of social media techniques to gather, report, publish and distribute the news.
There are cries that traditional media is dying, that newspapers are doomed and that “real” journalism is no longer practiced, thanks to the fact that anyone with a video-enabled smartphone and access to the Internet can pass themselves off as a ‘reporter’. But by now, we know the doomsayers were wrong. There are many traditional outlets that embrace social media and encourage it among their staff and subscribers. They’ve even built social media into their business models.
Let’s take a look at our choices for 10 socially connected mainstream media outlets (and yes, we’ve taken some liberty with our definition of ‘mainstream’):
- The New York Times
- The Los Angeles Times
- Discovery Channel
- The Times of India
- Hearst Digital Media
- Journal Register Company
Crowd-sourcing, citizen journalism, and high levels of transparency and sharing are breaking down longstanding barriers. The media is changing rapidly and we hope some of the examples here can serve as guideposts for exciting new ways that others can not only survive—but also thrive—in this shifting online landscape.
This post is part of The Pulse, an ongoing series in partnership with our good friends at CommPRO.biz . Each week, we feature trending topics, rankings and industry “bests” across a wide spectrum of communication disciplines. We’ll post a new “Pulse” each week through 2011 here at Channel M. Be sure to read other entries in the series, including:
The Pulse is all about sharing great information and great ideas — let us know what you think.
PS: For more great insights into the changing role and responsibility of the media, check out these Channel M posts:
- “From the Editor’s Desk: Page One – Inside The New York Times“
- “Online advertising: How media companies are monetizing their online presence“