When it comes to social media usage around the globe, the stats, trends, and “did-you-knows” are seemingly infinite.  A lot of surveys have been conducted to determine the most socially connected cities based on numbers alone, so we did things a bit differently:  we identified international cities that personify the social way of life in their own unique ways.  We’ll take you to London, the city with the most Twitter users worldwide, and to Seoul, whose broadband penetration rate of 83 percent is nothing short of astonishing.  And you’ll learn which US city is the best for online dating and where you’d likely get the best salary as a social media manager.

Our research is based on a general list of “Top Twitter Cities,”and from there, we looked at how social media is used in those ten cities – how the city’s people, culture and society have been affected by social media. This is interesting stuff; click on the SlideShare presentation below and read more.  

Here is our list of 10 social media “meccas”: London, Seoul, Rio de Janeiro, Toronto, Boston, San Francisco, Bangalore, Paris, Jakarta, and Washington, D.C.

Social media is rapidly increasing choices—for products, relationships, and even ideas. Although we could have re-listed the cities that, strictly by the numbers, were the “top” in terms of Twitter usage and other similar stats, we firmly believe that in social, numbers only paint part of the picture. Innovation, creativity, connectedness, and engagement are all equally important.

This post is part of “The Pulse,” a weekly feature that explores trending topics, rankings and industry “bests” across a wide spectrum of communication disciplines.  We’ll post a new “Pulse” each week through 2011 here at Channel M.  Be sure to read other entries in the series, including:

•  “Top 10 Picks for a Social Media Comeback Award”
• “Engaged to Win: 10 Social Media-Enabled Agencies” 
•  “Women on Top: 10 Socially Stellar PR Agencies Owned by Women”

For more insights into social media trends and usage worldwide, be sure to download the Sysomos white paper, “Social Media Statistics: Changes in the Social Sphere from 2009 to 2011“.

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Tags: public relations, social media; social media cities, The Pulse

This entry was posted on Tuesday, September 13th, 2011 at 12:55 pm and is filed under Articles, Marketing, Public Relations, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.