When most people think about public relations, they invariably think about women. It’s understandable, considering the trends: Forty years ago, 27 percent of the PR profession in the U.S. was female and today, it’s nearly 80 percent (Ragan.com). PRSA’s 2011 member survey reports 70 percent of the membership is female, and in the UK, 64 percent of the UK public relations workforce is female (2011 PR Census). But what about PR agencies and communications companies that are owned by women?
Archive for August, 2011
Marketing and PR professionals continue – in droves – to realize the business value of social media within an organization. They know it can foster collaboration among internal teams, enable real-time customer service, and create communities of fans and advocates who can help to shape a company’s products, services and brands. Getting the C-suite to open the company doors to social media, however, can be tricky. Management often cites concerns over privacy, security, brand erosion, and employee training, and they remain unwilling to invest in or allocate the proper resources (both human and financial) to allow social media to contribute to the company’s success and bottom line.
[Note: This post is the inaugural entry in “The Pulse,” a weekly feature that will explore trending topics, rankings and industry “bests” across a wide spectrum of communication disciplines. We'll post a new "Pulse" each week through 2011 here at Channel M. ]
Lots of PR and digital agencies do a great job for their clients in helping them to establish a social media presence or build a loyal network of fans and brand advocates. But fewer do a great job with their own social media presence. Today’s social media-enabled agency knows it’s not enough to simply amass a large number of followers or broadcast promotional messages on their Facebook page — audience engagement is the currency of the social media landscape. So who’s doing it right, which agencies are most connected to their communities, and why?
Join us for a Brian Solis/Sysomos webinar, “Impacting Business with Social Media,” Thursday, August 18Tuesday, August 16th, 2011
Most marketers know that social media must be part of their business strategy. Unfortunately, they also know that convincing executive teams and getting company-wide buy-in of a social media strategy (and one with an actual budget) is no easy feat. More and more marketers, however, are finding success by building a case for social media within their organization by putting concrete action plans and real metrics in front of their C-suites, and attributing true ROI to their efforts. These are the marketing champions who have proven that they can use social media to connect with customers and truly impact their business, brand, and bottom line. Want to become a champion? Join us for “Impacting Business with Social Media,” a free webinar hosted by Brian Solis.
If you had 20-minutes for a conversation with Best Buy CEO Brian Dunn to learn how he uses social media and sets the strategy and morale for 180,000 employees, would you jump on it? How about a chat with Eric Morrison, former CEO of The Canadian Press, to hear his insights on why integrity, honesty and transparency are fundamental to the success of any company (and any company’s communication)? Well, you’re in luck. The International Association of Business Communicators (IABC) Research Foundation and Marketwire have launched a new podcast series — “Conversations with CEOs.”
Still think audience engagement isn’t essential to public relations? Three reasons why you need to think againFriday, August 5th, 2011
[This article was originally posted on Bulldog Reporter in its July 28, 2011 edition.]
Building relationships with target audiences is more possible than ever before—and far more essential. But we shouldn’t rely on a one-way push of marketing messages that we hope will find our audiences through traditional channels. And just tweeting occasionally or starting a Facebook page doesn’t mean we’re social media-savvy. Today, public relations is about more than key messages, focus groups and press releases; it’s about audience engagement. It’s about identifying key consumers and communities, listening to their likes and dislikes, and participating in conversations with the people who affect our bottom line — even when a transaction isn’t imminent.
It was one year ago last Thursday, July 28, 2011 that the #smmeasure Twitter chat, which focuses on social media measurement and analytics, was born. The combined efforts (and expertise) of Marketwire and Sysomos allowed us to start a chat to discuss one of the biggest concerns for social media professionals: How to measure the success of social media. (more…)
Whether you’re writing a journalistic piece, a press release or a blog article, search engine optimization – aka, SEO – has become an important element for any online content. You not only have to choose your words carefully, but you also have to place them with an equal amount of consideration so that search engines pick up on those keywords and rank them accordingly. (more…)