In case you missed it, yesterday marked episode No. 3 of Marketwire and HubSpot’s free 6-part webinar series, “How to Supercharge Your PR Program with Social Media,” hosted by the always-engaging and thought-provoking Rebecca Lieb, globally recognized expert on digital media and content strategy.
For anyone involved in public relations, marketing or digital communications, “content” has become more than just collateral and web pages; it’s become a strategy in and of itself. But what kind of content should we create, how much and on what channels do we publish it? How can we best ensure it finds and resonates with the audiences that matter to us, and doesn’t just fall flat or get lost in cyberspace? Like any other corporate strategy, content creation requires thoughtful planning and execution. (more…)