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How to expand your press release coverage to global markets
Posted By Paola Andrea Santa On April 18, 2011 @ 2:38 pm In Articles,How-to,Media Relations,Public Relations | 2 Comments
Anyone who has recently traveled internationally will no doubt have noticed a well-placed McDonald’s restaurant, no matter the country. Iconic US brands are expanding rapidly around the world, some experiencing more success abroad than at home. To ensure the success of these expansion efforts, US-based marketing and PR teams need to work with their local counterparts as much as possible to tap into their expertise, knowledge and familiarity with that particular environment.
One size does not fit all in foreign markets. Some tweaking may be required in different regions, due to language barriers, cultural sensitivities or, with regards to McDonald’s, culinary preferences.
A well thought-out communication strategy is a key component to the success of foreign-based growth. Distributing news releases is a good first-step when reaching out to foreign media. But, proceed with greater caution than you normally would. When expanding your news release coverage to global markets, consider these five tips:
Expanding your press release coverage in global markets requires a great deal of common sense more than anything. However, the more you know about digital media, the more you will be able to boost your traditional and online communications even further.
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 How to communicate with emerging markets: http://blog.marketwire.com/2011/02/03/what-is-an-%e2%80%9cemerging-market%e2%80%9d-vs-a-%e2%80%9cgrowth-industry%e2%80%9d-%e2%80%93-and-how-can-you-communicate-with-each/
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