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How to get down to business at tradeshows
Posted By David Johnson On April 4, 2011 @ 5:39 pm In Events,How-to | 1 Comment
Throughout my career I’ve attended more tradeshows than I can count: as an attendee, a service provider and a speaker. After my most recent trip to Blogwell in NYC , I was reminded of a few key points to remember when attending a tradeshow.
We work in a world of tweets, emails and Web meetings where you rarely get a chance to meet your clients and prospects face to face. Tradeshows provide one of the few opportunities for sales reps to physically meet a prospect or existing client. It’s amazing what a difference a handshake makes, even when you live in the world of social media. I keep reminding myself of the old adage: “You have to spend money to make money.” Make sure you know how to take advantage of them to make it worth your money and effort.
Article printed from Marketwire blog: http://blog.marketwire.com
URL to article: http://blog.marketwire.com/2011/04/04/how-to-get-down-to-business-at-tradeshows/
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 Blogwell in NYC: http://www.socialmedia.org/blogwell/newyork2011/
 Tips on trade show etiquette and how to be the coolest booth on the block: http://blog.marketwire.com/2010/08/17/tips-on-trade-show-etiquette-and-how-to-be-the-coolest-booth-on-the-block/
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