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How to communicate with emerging markets
Posted By Aileen Abella On March 29, 2011 @ 4:20 pm In Articles | 33 Comments
Before Russia gained notoriety because Sarah Palin claimed she could see it from her Alaskan home, it was part of an economic powerhouse known as the BRIC, or Brazil, Russia, India and China. In 2003, Goldman Sachs reported that, combined, the BRIC could be larger than the United States and the developed economies of Europe within 40 years. Speaking of Europe, an even more recent buzz term is EMEA, which stands for Europe, Middle East, Africa. Most large, global multinational companies have EMEA regional offices and, similar to the BRIC, have an interest in distributing news to these markets.
Distributing and sharing news to each of the countries represented in the BRIC or EMEA can present different opportunities, challenges and rewards. As they grow individually or within their respective groups, the importance of including these and other developing nations in our communications efforts – whether it’s delivering a pitch or sending a press release — has never been more important. Here’s how to tailor your communications goals to emerging markets:
Still unsure about how to communicate with distant lands? Don’t sweat it—Marketwire has all your translation and distribution needs covered. Marketwire has offices around the world, including Brazil, Shanghai, Philippines and London, offering national, regional and global circuits to meet your communication needs virtually anywhere in the world.
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