INTERESTING ARTICLE, I LOVE THE WAY YOU ADDRESS THE DIFFERENCES BETWEEN CULTURES.

everyone is different, just as all cultures are different from each other, is indispensable in the present and most of us who are managers, know how to deal with different cultures. I know of several businesses that do not know the other culture with whom they do business, end up losing. For all the above is very important a tool as useful as Marketwire, this tool helps to know and to communicate with other cultures, provide me everything I know about other cultures

Great post! I enjoyed very much reading it.
However, please allow me to make a small correction. In Latin American countries, people are NOT used to greeting each other with a kiss on each side of their faces.
In other words, when it comes to Latin America, just think of Canada … women usually greet each other with a kiss on each side of their faces and men usually do the same thing when greeting women. But, RARELY men kiss each other on their faces (it only happens in Argentina – and maybe in nearby countries.)
Coming back to the subject of the post, when it comes to pitching to other cultures, it is very important to properly make your research and not fall into stereotypes.

This article is so interesting. It’s true that at any country cultures are so different. At hour to make business is important have account and study all refer it to language, culture, expressions, form to greet, and any important thing for each country have about their believes.
This is the most important reason for any developed country to invert at countries with a big cultural diversity because the profits are many.
One of the key indicators of emerging markets investment is followed by consumption, reflecting the behavior of investors and consumers in the domestic economy in aggregate demand, hence, the possibilities that developed countries see at developing countries and their emerging markets are many.

Today is too important to know the cultures of other countries, and even more when we go to do business with foreigners since at the time of closing a deal can be done with habits that do not know for example because: a meal, a drink, and other .

A very good article that talks about how to adapt their communication objectives in emerging markets, and this should be taken into account the following; Think locally, have a direct shot to understand the cultural nuances, we must be sensitive to differences cultural

One advantage is that Marketwire has offices worldwide, including Brazil, Shanghai, the Philippines and London, which offers national tours, regional and global action to meet your communication needs almost anywhere in the world. And therefore I find it interesting addition to the above and related to the content of the article is that the distribution and exchange news with each of the BRIC countries represented in the EMEA or present different opportunities, challenges and rewards.

There many markets in the than still aren’t entering many countries, the idea is than the entrepreneurs will grow in emerging markets. Therefore if the market will grow should have control of the contacts to make them interactive more with this. Is important to considerer the culture of the country to which you want go, having specifics objectives to analyzer the most small details to avoid insult someone

to have communication with other countries, including for marketing and promoting our products, it is important to know the culture and way of thinking within each country, and in this way have a proper communication and avoid mistakes due to ignorance, because each country has with a different culture and what is permitted or accepted in a country can be negative or wrong in another.
For communication to occur properly, there should be a detailed study of each of the countries to achieve the desired objectives.

We can never escape the expression “it really is a small world”. It goes without saying that the world itself has obviously not shrunk in any way, only that globalisation has made it as such. Now more and more multi-cultural communities are developing and therefore the tolerance towards the differences between different nations is far higher than ever before. We only have to look at simple customs such as the ritual in Colombia that is to sing “Happy Birthday” in English before even singing it in in their own native language, to the renowned recognition that “St Patrick’s day” has to be celebrated internationally even if you are not Irish. Nationalism is being challenged and countries’ boundaries are much more difficult to determine than ever before.
We live in a world where terrorism is a permanent threat. Through the development of multi-cultural communities and nations and understanding of cultural differences world leaders can begin to break down extremist acts and beliefs against the west. Having said that, there are a number of countries which still do not trust each other due to the lack of information a their disposal. Government leaders are conscious of the fact that other world leaders, much like in the game poker, might have more information than they are letting out. The question of why that is so, therefore, looms in one’s mind and can produce rash and drastic decisions.
Organisations such as the BRIC (Brazil, Russia, India and China) and the EMEA (Europe, Middle East and Africa) are purely interested in distributing news. The importance of “including these and other developing nations in our communities effort…..has never been more important” precisely due to the need to educate people about cultural differences so that petty prejudices and racial hate can be seen as the basis of the fear factors from which world leaders hold back on other world leaders regarding the distribution of information.
Whilst it is important to choose a relevant story so that it draws attention to relevant local developments, it is of vital importance that media coverage of international and local events contribute to the masses ability to challenge local and national governments. The events in recent weeks in Egypt have no doubt created the biggest turning point of the 21st Century. There could not have been any revolution backed by so many democratic nations if it weren’t for the social networks, media coverage and direct pitching between media contacts and national leaders. Therefore the articles statement that “location, location, location” is of vital importance is justified, yet “think local, local, local” is not.
There is no need to eradicate cultural differences altogether. They are what make the world a fascinating place to live in. Would British English be the same without the expression “pardon my French”, or the culture for that matter? The simple two-fingered gesture to order a couple of drinks is well known internationally as the simple way to avoid having to order anything in a foreign language. However in Great Britain such a gesture it is regarded as a cultural way to insult a person and is perceived as downright rude. We may not understand why they are perceived as such but there is no need to. They must be respected with the aim of gaining personal contacts as well as personal growth. With these points under consideration it is easy to say why they say “when in Rome, do as the romans do” and how such a basis can create wider media networks, and quite possibly a much safer planet to live on.

The Internet is a global tool communications globalization, however, according to the article, there isn´t still deepening in emerging markets because people still don´t have enough education or experience to understand a word webs from foreign countries outside their own culture and even if you have enough education or understanding of these cultures, Internet is limited to the interaction between geographically very distant areas. For example, in Latin America you can´t access a website of Oriente such as China, for this action, the browser displays a message saying “this address is outside its domain. ” however, lack a bit of time before the web interactivity will be fully globalized.

Thanks for the feedback. I think because these are “emerging” markets, they are not as readily targeted for corporate communications.

Thanks for sharing your feedback, Aileen. Great name, by the way!

Thanks for posting your comment!

it’s a very interesting article, because if you want to have a good communication and to make any kind of bussines it is very important to understand the culture, customs and the very history of any country, where it has their own cultural hues, which has to be understood and respected by any person that wishes to settle a relationship or business.
To have a better communication, it is important to understand the culture of the unknown countries and comprehend that even if the countries are close together, they always will have substantial differences that will make the unique.

In this new global economy we are living, enter emerging markets is very important, because this way we can expand our business and how we communicate to do so. This is important for the media and the way we do, every country has a different culture, in the form of consumer behavior and other aspects that should always be studying when we penetrate into foreign countries. Each country has its own form of advertising and to prohibit certain things. That is why the internet as a communication medium plays an important factor, since it allows us to know one way or another, customs, rituals, cultures, forms of advertising and other aspects that we know of that country, trying to get their language and penetrate this market efficiently.

The emerging markets are using even more internet and it introduces them to a globalized world. The tools for identifying cultures of other countries are within our reach. It is important to develop this knowledge, to interact with others, conduct business and build friendships. Therefore, it is important that countries emerging should develop their communication objectives,
to expand more to other countries and to know how to close a deal on the web.