A couple of weeks ago at SXSWi, one of the more interesting sessions I attended was called “Social Capital: The Billion Dollar Future.” Social capital refers to a person’s or brand’s collective online presence and what it means to the people around them. The session was paneled by Bill Parkes (nFusion), Michael Spataro (Visible Technologies), Zach Hofer-Shall (Forrester Research) and Richard Margetic (Dell). (more…)
Before Russia gained notoriety because Sarah Palin claimed she could see it from her Alaskan home, it was part of an economic powerhouse known as the BRIC, or Brazil, Russia, India and China. In 2003, Goldman Sachs reported that, combined, the BRIC could be larger than the United States and the developed economies of Europe within 40 years. Speaking of Europe, an even more recent buzz term is EMEA, which stands for Europe, Middle East, Africa. Most large, global multinational companies have EMEA regional offices and, similar to the BRIC, have an interest in distributing news to these markets. (more…)
In the wake of the recent earthquake and tsunami in Japan, its people, landscape and communities have been devastated beyond recognition. Many companies have also been severely affected, according to Bloomberg Businessweek. With this tragedy at the forefront of people’s minds, companies around the world are revisiting their own crisis plan and how it would be executed if the time comes. Communication is an extremely important aspect of any crisis plan, particularly with the advent of social media as a vehicle to deliver real-time messages. And, today, more and more companies are utilizing social media to address crises, both large and small. (more…)
More and more social media conversations are taking place in Spanish all around the world. To illustrate this point, Social Media Spanish says that there are 13.5 million US Hispanics on Facebook. Of that amount:
I recently had the pleasure of being a panelist at two National Investor Relations Institute (NIRI) events centered around social media and investor relations, including a Seattle Chapter program on Disclosure and Best Practices and a Rocky Mountain Chapter program on Measuring, Monitoring and Evaluating Social Media. Both spoke to the increasing role that social media is playing in investor relations and indicated that it is a top-of-mind subject among investor relations officers (IROs). For instance, in a recent survey of NIRI Silicon Valley members, when asked which topics they would like an SEC attorney to address at a future event, nearly 50% said they wanted to know more about the intersection of social media and RegFD. (more…)
PR News recently hosted the PR Measurement Conference at the National Press Club in Washington, DC, and welcomed more than 250 PR, marketing and communication professionals for a day of strategizing, learning, and networking. With speakers such as Katie Paine (@kdpaine) and Tim Marklein (@tmarklein), the attendees were in for a treat and a vast wealth of knowledge on exactly what it means to have “influence.” (more…)
Call it the Blog-nomenon. Blogs have become ubiquitous sources of information, from the broad to the very niche. Chances are, there’s a blog to cater to your every whim. Whether run by big journalistic behemoths (i.e., The New York Times) or one-person operations (i.e., Perez Hilton), the most influential blogs have a significant readership and brand recognition that attracts throngs of people who trust them as viable news sources. That said, pitching to bloggers has become as important — if not more so — as pitching to traditional journalists. So,how do you get your story noticed by this new breed of “journalist”? (more…)
For press releases, the key to successfully getting your message across to your audience starts with a captivating headline. But, did you know that headlines must also be SEO-catchy as well?